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Chris Visits Cosm

'JR Morning

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September 11, 2026 ~ Chris Renwick had the chance to attend the Detroit opening of Cosm Detroit and had the chance to catch up with Jeb Terry Jr., the President & CEO of Cosm. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Chris Visits Cosm

'JR Morning

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'JR MorningChris Visits Cosm. Machine-transcribed; use the interactive transcript above to jump the player to any line.

All right, so yesterday I went out to a cosm Detroit. Okay. And it's right downtown there. Campus, marshes, can I go ahead and get the ribbon and all that stuff? You wouldn't have for that. No, this is the media of it. The media of it. And last night they held an opening. It was like their grand opening was last night. Okay. And so you go and I didn't really know what to expect. I knew it was, you know, kind of sphere-ish. I've seen some videos on some of the stuff they do. It's basically like this big clamshell dome. Okay. And it's a huge, huge screen. 87 foot wide. And I've seen some of the, like the, the, the promotional videos that they've had. Like when they made the announcement here that they were building this in Detroit. Yeah. This is their fourth location. And the fact that they've chosen Detroit here is also really cool. It is. Because I'll tell you what, these are, these facilities are so cool.

And they're going to be so sought after. I mean, they are going to be in every market in this country. They are going to be in, I mean, you're going to have two or three of them in New York, two or three of them in Chicago. I mean, these are unbelievable facilities. So I didn't really know what to expect going in. And then I remember, you know, Jamie talking about the sphere when you went and saw the backstreet boys and how cool that was. Do you like me to talk about that again? I was. You know, she's mad at her. I was. Um, but I've never been to the sphere. So I'm like, I think it's kind of going to be like that. And I think it probably was. But when they put like a FIFA World Cup game, because they ran through some different sports, some, you know, different previews of how games look. Okay. You're like, Oh, wait a second. This is totally different because it feels like you're on the field. Then then they, then they pull up a UFC match and you are literally like looking through the octagon, like you are through like the, the, the fencing around the octagon.

And you are in it, like you feel like you're there. Then they're rolling clips of the NFL games or FIFA World Cup games or the US open and you're on the court. NBA games. You are right behind the basket. Then your court side, this show movies too, right? Then outside of just the, the sports viewing, then they've got the entertainment side. And right now they have major deals with like Warner Brothers. So they've taken Willy Wonka and the chocolate factory, the original, the matrix, Harry Potter and it. And they have transformed them into just the screen that you see. Cause it's a, you know, there's only a rectangular. That's how it was shot. Right. So that's the, the movie. But then all the periphery around it. I mean, it's like you're in Hogwarts. It's like you're in the matrix. You are in the Dojo with Neo. Yeah. You know, it was so immersive. Then at one point they pull up the Sistine Chapel and you are in the Sistine Chapel and the,

the clarity, the, the quality is off the charts. It's 8K. What we thought we were doing something with 4K. Yeah. Right. Correct. So I was able to catch up with Jebtary, the president and CEO of Cosm. And here's what that sounded like. All right. Well, I got to tell you, I thought I had a pretty good media set up at my house, but that's all ruined now that I've officially come to Cosm to Troy and Jebtary, the president and CEO. What, what a spectacular venue this is. Thank you so much. We're really proud of it. We got a big opening tonight and I'm glad you were able to experience it with us. Well, I was doing a little bit of research on you and you went to Chapel Hill. You played in North Carolina, played in the NFL. And in your presentation, you mentioned that feeling of running out of the tunnel, something that athletes, Chase, I've talked a lot of athletes. What is it about this technology that gives you that feeling? Look, I wish I could put my finger on it. I've been trying to explain this ever since we started the business. And it's just something you experience when you're here.

It's a combination of the display technology, of the production technology, of our camera positions, all those things. And I even get goosebumps now when I talk about it. As this athlete, you chase that energy. It's just so very special. We'll never replace actually being an avenue. There's just something magical about that in person experience. But we're going to get as close as we can for those fans that can't get there. And we really believe that this can give you just almost that, right? We want to be that place where fans can come and have that feeling of being on the sidelines. And this did it for me as a guy that's been there a lot. And I hope it does it for fans everywhere. This isn't just sports, though. I mean, you guys are doing everything from college football to the NFL. You should some highlights of US Open and FIFA World Cup play. But then you've showed the matrix and Harry Potter. And that takes this thing to a whole different level. That's exactly right. But it's for us, it's all the same thing. It's about serving fans. So you can be a fan of sports, but you're also being a fan of cinema, science, art, you name it.

And so we want to continue to do that. And then it's the transport of nature of things. We don't just pick any film. It's about those films that might take you places. So the matrix will take you into the construct with Neo. We want you on that journey, that hero's journey. You look at Willy Wonka. Let's go to the chocolate factory. Let's put you in there. Harry Potter, we're going to take you to Hogwarts on the Quidditch pitch with it. We're going to take you to Deary. Right? So it's the same way as how we think about it. It's I want to take you to the sidelines and the biggest and best events from around the world. We want to take the fans into their favorite movies and experience it like never before. And we've seen fans absolutely love that. So you're right. It's been able to open up the aperture of what we do, leverage our technology, bring in trophy IP and give fans all day parts now, right? Make sure we can open all times of the day, not just for the big live events. All right. So you guys are right in the heart of downtown. It's a spectacular location. The technology here, the hospitality here is fantastic. Why should people come? Because it is really a must experience to believe it. Not just see it experience it.

Because when you come, you're going to leave and you're not going to be able to tell people your friends what it is. You're going to say, hey, just go, just go experience Cosm. I've been doing it for years, explaining it. And it's the payoff is there. And look, as we think about the biggest and best events, you can come experience things that are happening on the other side of the world. You can come tonight 49ers Rams from Melbourne. You can come to Cosm Detroit, watch it live like you're there. It's fantastic. That's the proposition. One thing you said during your presentation is good luck going back and describing this. So I made you do it. Thank you. I appreciate it. I appreciate your time. Yeah, it was very cool. And he's right. You got to just go. Wow. It's very hard to explain. I mean, I'm looking at the website, even that's kind of boy, that's something to. Wow. Yeah, it's very cool. All right. I'm going to take a break eight o'clock hour, get your cot up on the headlines. A whole lot more to come here on Jaramore.

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