Client Side Tracking in Podcast Apps Live Now #615

In this episode hosts Todd Cochrane and Rob Greenlee reconnect after attending Podfest in Orlando, where they briefly discuss the unexpected cold weather during the event and provide updates on their activities since returning home. A big disclosure by Todd reveals his experimentation with chapter files to track ad engagement more effectively, detailing how he tested this by placing chapter files related to a GoDaddy advertisement within his show, allowing him to gather listener data without needing assistance from their podcast host.

They begin their discussion by highlighting upcoming guests on their shows, including someone from Adobe Podcasts, while Todd hints at a significant announcement from Apple that he can’t yet disclose due to a non-disclosure agreement (NDA). Rob shares insights about the recent Podcast Hall of Fame event, describing improvements in production compared to previous years but noting some remaining rough edges.

The hosts contemplate the future of the Podcast Hall of Fame, emphasizing the need for greater international participation in nominations and voting, as well as the challenge of having a broad knowledge of international podcasters. They explore the growing interest in podcasting among businesses, with Todd reporting an increase in inquiries and interest from international organizations—a sign of a potential revenue revival.

They shift their conversation to major podcasting platforms, discussing Spotify’s, including Google’s strategic play in removing Google Podcast to shift focus to YouTube. They express concern over how video content is affecting traditional audio podcasting and note a divergence in opinions regarding video in the podcast space.

The hosts also share their observations from Podfest, discussing the types of vendors present, such as Adobe and Shure, and expressing a need for more creators to engage with the event. They reminisce about the mixed attendance figures and the potential for the event to grow.

Toward the end, they comment on the new awards being offered by Spotify and the changing landscape of advertising in podcasting, noting the importance of emotional and engaging ads compared to bland ones.

After a brief diversion into speculative discussion around TikTok’s presence and recent government scrutiny, they return to talk about the future of traditional media companies and their adaptation to the growing importance of online podcasting. They conclude the episode by inviting listeners to offer feedback and tips for future shows while discussing the potential restructuring of their YouTube channel.

The episode wraps up, and the hosts encourage follow-ups and donations for the show, ending with a lighthearted banter about their next episode and thank the audience for listening.

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