CMO Eric Herzog on The Art & Science of The Sales-Marketing Relationship

On this episode of Marketing Art and Science, I am joined by Infinidat's CMO, Eric Herzog, for a lively conversation on marketing and business as a team sport, the symbiotic value of a strong sales-marketing relationship, and what Eric believes is the true art of marketing.

Our discussion covers:

• An introduction to charismatic CMO Eric Herzog and how marketing is enabling Infinidat's mission to become the standard in enterprise storage

• How Eric's integrated marketing organization fits in to Infinidat's corporate strategy

• How the Infinidat customer journey progresses through its MarTech stack

• The criticality of having purpose when leveraging AI