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CO-HOST | Make Money by Letting the Market Define Your Product

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In the final installment of this five-part series, Travis Chappell and producer Eric Skwarczynski discuss why product-market fit matters more than purity, preference, or appearances. From Panda Express’s unapologetically American Chinese positioning to the debate over meat substitutes and alternative foods, they explore how businesses win when they meet real demand, communicate honestly, and avoid forcing customers into products they do not genuinely want. On this episode we talk about: Why people’s food preferences are often shaped by taste, texture, preparation, and familiarity The difference between disliking an ingredient and refusing to try a food prepared well How expanding your palate can create new experiences and opportunities Why great preparation can change people’s minds about foods such as sushi, oysters, escargot, frog legs, and alligator The value of product positioning that is clear, honest, and aligned with customer expectations Panda Express’s broader lesson: businesses do not get to dictate what customers value Why consumers may prefer familiar, satisfying products over healthier alternatives that feel like compromises How brands can avoid disappointment by creating a distinct category rather than trying to imitate a product customers already know and love A producer’s lawsuit involving the hit film Obsession and the importance of clear compensation agreements Why creative collaborators should define profit participation, credit, responsibilities, and decision-making authority before a project succeeds The new extended-format experiment across Travis Makes Friends and Travis Makes Money Top 3 Takeaways Make products customers genuinely want—not products you think they should want. Demand is proven through real behavior: purchases, repeat customers, recommendations, and willingness to choose your product over alternatives. Clear agreements matter most when success is uncertain. Before creative work begins, document who owns what, who receives credit, what each person is responsible for, and how profits or upside will be shared if the project exceeds expectations. Stay open-minded, but be honest about the experience you offer. People can discover they enjoy unfamiliar things when they are prepared well, but a brand should not overpromise that a substitute will be exactly the same as the original. Notable Quotes “All food can be good if it’s prepared the right way.” “I like anything that’s good.” “If it’s truly what happened, then she deserves 33 and a third percent of that money.” “People decide.” “People have lost a lot of money creating things that people should want.” “Money only solves your money problems, and it’s easier to solve the rest of your problems with money in the bank.” Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell/ Instagram: https://www.instagram.com/travischappell/ Website: https://travischappell.com/ A Word from Our Sponsors: - The most successful business owners don't do it all themselves — they delegate. Upwork lets you build a team of highly skilled specialists for every function your business needs, so you can focus on what you do best and let experts handle the rest. Visit Upwork.com right now and post your job for free! - Go to Leesa.com for 30% OFF select mattresses (through September 13, 2026) PLUS get an extra $50 off with promo code TMM, exclusive for my listeners Learn more about your ad choices. Visit megaphone.fm/adchoices

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CO-HOST | Make Money by Letting the Market Define Your Product

Travis Makes Money

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Travis Makes MoneyCO-HOST | Make Money by Letting the Market Define Your Product. Machine-transcribed; use the interactive transcript above to jump the player to any line.

You're listening to the Travis Makes Money Podcast presented by GoHighLevel.com for a free 30-day trial of the best all-in-one digital marketing software tool on the planet. Just go to GoHighLevel.com slash Travis. Welcome back to the show. This episode is going to be part number five of a series we've been going through recently. So if this is the first one you're tuning into, be sure to go back a few episodes. So you have a little bit more context around what we're going to be talking about here today. So with that further ado, let's go ahead and jump into part five. Also, can I, I won't say go too hard on my mom. She's not here to defend herself. My mom says her reason for not eating meat is silly. What is it? She cares about animals. No, I'm just kidding. No, that's so silly mom. No, I'm just kidding. No, okay. So here's my mom. I'm sorry mom. She's not listening to this because I'm going to block her before I post this. No, my mom said the reason she stopped eating meat. What do you think the reason is? Guess. Whatever. No, my mom stopped eating meat because she said she could taste the blood and she didn't like it.

In the meat, okay. Wait, listen, listen, exactly. Exactly. So here's where this is stupid. So I said, I said, okay, I could understand maybe you don't like medium rare stakes because you don't like a bloody do it well done. So I can still taste it like that coppery and whatever taste. We're getting stakes, bro. My dad's not a good grill master, I guess. So it's stuff like that fine. But my mom won't eat hot dogs. My mom won't eat like there's like a big like any meat she won't. But I'm like, there's blood is so far removed from the hot dog process. We're like, this is making me actively upset. Like you can't eat a chili dog. It's a blood sausage. Yeah, it, it drives me crazy. It's the dumbest thing ever. Or chili. Just like I've offered my mom money to try. Like just I think you'd like it if you just ate it and weren't trying to be different. Yeah, you know.

And I wouldn't do that just be clear. You should go to counseling with your mom. If it was a no. Well, discussed over a bird. No, but it like literally it drives me crazy because I'm like, there's so many foods that don't have blood. There's so many other reasons like deleted. Like if it was religious or if it was health, I'd be like, whatever. Cool. Or so friends are just more about texture. And they're like, oh, well, if I, if I are how old are we did? I used to say that about stuff. I don't care. No, I do care about texture, actually. I don't need a lot. I'm talking to myself. I stopped caring about that after I started eating oysters. Here's my place. Here's my place. There's ever anything to not eat because of texture. It would be oysters. Can we just say this is the most grown up adult way to look at food? Is the way I look at it? The most important, the most normal adult way to look at food is to say all food can be good if it's prepared the right way. And there's literally nothing out there. That's just inherently just gross. What is the most surprising thing that you've eaten that you

were like, this was actually good. And I thought it was going to be terrible. Something that I thought was going to be gross. That's the thing is like, I feel like prepared well. I like this. Here's the thing. I have a lot of answers when I was a teenager. Because like when I was, here's a, you don't understand how picky and eater I was when I was a teenager. Like, I do think this is like the biggest benefit of youth group is you have to eat what's there you don't eat. And so it's like, we're having sloppy joes. I haven't had sloppy joes since high school. Well, that's probably a good one. We should have sloppy joes. But I didn't eat burgers because I didn't like the texture of ground beef. Interesting. I didn't eat ground beef tacos. I didn't eat spaghetti or lasagna with meat sauce. I just see a theme here. My mom is rubbing off on me. I didn't, I get, there was a ton of stuff. So you got a lot of revelations. I wouldn't eat lettuce, dude. I didn't like the texture of lettuce. But texture was a big thing for me. So there was a lot of stuff like early on. Or it was like, oh my god, this taco just changed my life. Now I really feel like I just look at it and I know

when I look at it, if I'm going to eat it. So have you, have you had oysters? No, I think those are gross. I don't think so. So you just went immediately back and we'll use that. No, here's the thing. Here's the thing. It's prepared, though. But that's why. Wait. Wait, wait, wait, wait, wait, wait, wait. Wait, wait, wait, wait, wait. There, the thing is, I've never seen oysters prepared in a way where I go, I feel like comfortable trying this right now. Yeah, well that was, that was one of the most. That was one of the most. That was one of the most, that was one of the most. I don't know if you knew that. I used to say, wait, wait, wait, wait. I used to feel that way about sushi, where I would not try sushi because I was like raw fish, ew. Okay. I've literally now been in context where the sushi is prepared and I look at it on the plate and go, I know this was prepared well. I'll eat it, even though I don't even see food, dude. But see, I don't even like see food anymore. But the thing is, I like anything. It's good. When I first tried oysters, it was because they were baked or fried or something. Yeah, and they, they were, they were like, they were like crushed in. What do you do raw?

Yeah. You know it, now it, now it, that sounds disgusting. Now I take them raw. Do you, do you, how do you deal with the blood taste? No, but another thing though was S-cargo. See how I would try that? That's the stuff that I don't feel that weird. Well, that people won't like, obviously, have a bigger version too, just eating it because it's snail, but I don't, but anytime I've tried it, it's always been very well prepared. It's almost like, it's almost like a seafood, like a crustacean that was, he put a little bit melted butter on it and it tastes kind of like that. Well, dude, what's up, how's it going? People make a big deal about frogs legs. Have you had frogs legs? I have had frog, but I don't think they were really like. Hold the legs, please. Yeah. Just the rest of the frog. No, but like for an alligator. But see, like at the time I tried frog legs, that's a weird sentence. At the time I tried frog, by the time I take, by the time I ate frog legs, right? Yeah. I was literally like, why is this weirder than eating chicken? Yeah. It's just fried meat. That's all I feel about most things. Can I say this?

Can I say this at least once? Can I say this about frog legs though? What? I literally, when I ate it, it was just like, why am I not just eating fried chicken? Because it's just like, it tastes close enough to fry chicken. There's a reason that I could just not be eating a frog. That's what I felt about the alligator. Yeah. It's like, it just tastes like popcorn chicken. Were you worried that that would upset the karmic balance and now an alligator's gonna eat you someday? Not even a little bit. Okay. I don't live in Florida. Cool. So that's that. Well, guess where we're going this Saturday. Florida? The oyster place. No one. That you like. Because that oyster place you like? I don't know. Kings fish out. Long john silver. I take it a long wait. Can I ask you this? If I told you, like, hey, show up and I sent you the pen, I'm still trying to figure out it was a long john silver. And I, and would you be like, dammit. There goes my Saturday. Yes. I'm like, hey, meet me Saturday at 8 p.m. I'm a fan of seafood, but long john silver's, it's like Panda Express.

You know what I mean? No, except for you never go. I want long john silver's. No. All right. Well, you're obsessed with oysters. I do like that. And that brings me to our last story, which has to do with being obsessed shined, because it's about the movie obsession. So I mentioned many moons ago, many four nights ago on the show, I talked about there was a, somebody that was working on a set in like dark department that was like the movie blew up and they felt like, oh, all of a sudden, I didn't make it up money on this indie movie. There's another lawsuit that's been filed against the obsession team. But that, that, that, that, that girl didn't file a lawsuit. No, she's complained about. Sorry. There's a lawsuit that's been filed against the film's production just this month. OK. From whom? From an executive producer. OK. So I'm going to read this. I want you to tell me by the end of the article, having just the details provided here with no other context, tell me if you think that they should get mula. OK.

Obsession executive producer, Sue's production company says she's still owed a fair share of the horror hits profits in his ability. Here's start here. Start here in your opinion, and then we'll just keep OK. I'll check every paragraph. So far, wait, is she innocent or guilty? Yeah, like do you think she's owed profits or not? So far no. So I'll say this. I'll say team, team Leonora, yes or no, on each paragraph. No, you're not? No, so far. Holy shit. I'm I'm team obsession. OK. The filing claims Leonora and Darby played a pivotal role in the film's production, including advocating for 26 year old director, Curry Barker. Obsession, here we go. An executive producer on obsession is suing the film's production company after allegedly getting shut out of the film's $505 million box office hall. Are you on your team yet? No. And I'll ask you, why are you not on our team? Do you think this is just other movie did well? So now we're coming back? Yeah, but is that your gut instinct? Context, yeah, but yeah. With no context or knowledge about the situation,

your firm will plant to your flag. My gutted person is raw is that they saw that it did really well and now they want more money. I do feel like I read articles like that though. Ross, yeah, I had line up. Oh, brother. And then you read the article. I was like, oh, yeah, they have a case. Yeah, no, that actually makes sense. In a lawsuit filed in Los Angeles Superior Court on August 28th, producer Leonora and Darby accuses T-shop productions co-founders and fellow obsession producers James Harris and Mark Lane, a failing to acknowledge their key role in producing the film and reneging on a agreement to treat her as an equal producer at the company. Darby's attorneys claim that those she was promised net profit participation in the horror hit to was ultimately locked out of its record breaking profits. Where are you feeling now? We're getting closer. Again, okay. We're getting closer to being on our team. This action arises from a seven year pattern of unequal treatment and broken compensation promises by two older male film producers to a younger female producer whose labor was material to the growth of their company. States of filing reviewed by entertainment weekly and who rescued their biggest film,

the global hit obsession. Rescued it. Yeah. Where are you feeling right now? These are big claims. It's interesting. You know what? I will say, she has cool glasses just like Curry Barker. I'm sold. Her attorney's alleged that while Darby was formally credited as an executive producer on the horror film, she did the work of a lead producer and she'd be compensated as much. The filing further asserts that Darby played a pivotal role in the film's success by advocating for 26 year old director, Curry Barker. Per the suit, Darby allegedly got involved in a obsession when the edit of the film had been taken away from Barker and handed to a new editor. She called for the edit to be restored to Barker and also pushed for reshoots to take place. Bless you. I smell bullshit. I always, every time I sneeze, I think of... I wrote about it. Why? When I will smith sneezes and it goes, sorry, I'm allergic to bullshit. That's why I just said it for a minute. She called for the edit to be restored to Barker and also pushed for reshoots to take place, addressing issues within the film.

Are you feeling? Might be something. I feel like just this piece alone, I want to hear Curry Barker say something about it. Because if she put him back in control of his business... Does it say anybody can say anything? So... That's not true. I have to see material, probably. Nobody would lie about anything. In the movie business of all places. Yes. I'm just making more money. Nobody's... As you know, the production process is always smooth and nobody has disagreements. The suit claims Darby's notes on the opening relational setup between lead male and female characters, the character arcs in the first two acts and her strong recommendation, which was adopted to fully commit to the film's supernatural elements, including making the one wish willow a real element that functioned as intended in the real world of the film with the iconic money scene thus confirming this, critically resulted in a new pathway for the film. This is alleging a lot of input on the movie itself. And if this is all true, give him the money. Yeah, well... Sorry, are you done? Go ahead. You know what I'm saying? That was the end of the movie.

Oh, okay. Well, I was going to say the thing that I am most interested in is what the original agreement was. Because if they agreed to pay a certain amount of the profit and then they decided not to do that, then she has a suit. But if it's just her basically saying, like, this is what we agreed on, I ended up doing more work and I think that that has some effect on the success of the film materially, but that's not at all what we agreed on, then it's frivolous, unfortunately, regardless of whether or not she thinks she deserves more, which she probably did. If that's not what was agreed on, then there's no, nothing's going to come out of that. Well, let's... So it really just depends on what the original agreement was. Let's turn the knob and heat things up a little bit. Yeah, okay. In a statement provided to Entertainment Weekly, I used to subscribe to Entertainment Weekly, the trend edition. They didn't even do that anymore. Wow, you're old. Darby's attorney, Thomas K. Richard said, Miss Darby has brought serious and substantial claims

supported by a detailed factual record. She's confident in her case and tends to pursue it fully. Representative for T-Shop Productions and Barker, did not immediately respond to Entertainment Weekly's request for comment. And mouth is dry. Because I've talked so much. The crux of Darby suit is in a Ledge 2024 agreement with Lane and Harris that she would receive one third, 33.33% of the net profits due to T-Shop on films she lead produced together with direct participation in the applicable collection account management agreements. Say that 10 times fast. Yeah. Her filing accuses Harrison Lane of repeatedly breaching and violating the Ledge 2024 agreement and blocking her from getting public recognition, including not inviting her to the film's LA premiere. Per the suit, Lane and Harris failed to honor their promises and instead treated Darby as their subordinate, which allegedly culminated in them ruthlessly cutting Darby out of the overall net profits

for the motion picture obsession. Darby is seeking economic and statutory relief, including the payment of her one third chair of Obsessions net profits, if she wins, this lawsuit is very worth it. A complete accounting related project compensation, unpaid wages and expenses, as well as relief for retaliation. Prior to Obsessions, Darby served as a producer on such films as Abraham's Boys. I remember that one. Do you have the classic hit song, Father Abraham had many boys. Pornado, the surfer, a banquet and the wasp. Obsession kicked off the summer box office by taking the world by storm, the ultra low budget horror thriller from Barker YouTube's sensation, search pass expectations, debuting to $17.2 million in its opening weekend. Now the film repeatedly outgrows its own opening take, proving its longevity as word of mouth, hype, continued to spread and ending its run with a global gross, ew, of $505.7 million. Travis, should they give this woman money?

If this is ultra-s. So it depends on the original agreement and then also, because the verbiage in that made it, almost seemed to me like her official role contractually was as an executive producer, but that she took on more than what her role, you know, see I agreed for her to take on and then she wants additional compensation. If that's the opposite of that. Really? It sounded to me like she made a deal with them that she was a lead producer on all these projects and then in this project, they got relegated to be like, that's really the crux as they say, of the conversation as like, how much did you, how much was actually owed? Yeah, well, I... Because the art director was easy. It's like you did a lot of stuff on a movie that nobody thought would do anything. It did do something and I feel like you want more. That's the state of the world, you know? I don't know, but this one in particular... It seems more insidious. No, this obsession. So sorry.

No, this one's about obsession. I did go see insidious though. Did you? Was it good? Is it the last one? Yeah, it just came out. Okay. Is it the last one of the final? I doubt it. It made like eight of them. I'm going to... You know what? Let's call it quits. Yeah, the final chapter. This one made a bajillion trillion dollar. Part two. Yeah. Yeah. That's what my favorite thing is is... Friday 13th. It's Friday 13th. Friday 13th, the part two. Friday 13th, the part 3D. Friday 13th, the part four. The final chapter. One year later. Friday 13th, part five, a new beginning. And then they didn't use... They had enough respect to be like, Jason's not really back. It's some of a pertaining to Jason. Yeah. So we can get around it. Friday 13th, part six. Jason lives. Friday 13th, part seven. A new blood. Friday 13th, part eight. Jason takes Manhattan. They're on eight. Friday 13th, part nine. Jason goes to hell. It's done. Friday 13th, part ten. Jason X.

It's hilarious. Friday 13th, Friday versus Jason. And let's reboot. Friday 13th, 2009. Really? Yeah. Damn. But it's funny. It was always funny to me. It was like, the final chapter and then producers were like, get working on the next script. Yeah. So what happens next after he gets a machete through his brain? What if the paramedic, one of the survivors dressed up like Jason, to kill people? Sure. And then they basically just made a zombie for the rest of them. Yeah. Which I mean, it makes sense. Sure. You know, I mean, those of you seen zero. A total of zero. I just, I was reading yesterday of Fangoria magazine and then there was all about the Friday 13th movies. Pretty nice. Good for you. Thank you. So anyway, what do you think about this loss? Yeah. I mean, the truth will be discovered, I think, because it's really just going to come down to what was agreed on. And if that was truly what was agreed on, then she deserves. She deserves 33 and a third percent of that money and she'll then she will probably get

paid that money. That's going to be so amazing if she does. That'd be sweet. But also she'll probably not win. Well, it depends. No. It depends. Two producers against one. I don't think this is correct. Two crafty Hollywood producers. There's two people here and they're saying the majority wins. I mean, sometimes. Yeah. If it's truly white dudes versus a young female producer. Yeah. She's going to have it. She's going to have it. Then that is horrible. And I hope she gets all the money that she does. If she's lying, then she should be sentenced to only work on Friday 13 sequels as a PA for the rest of her life. That sounds like my dream. If she's lying, then that would also still make sense. Like, if you were in that position and you're like, look, I've been a producer on some of these films that nobody's ever heard of. And then this one that I did more than I was contractually obligated to do because that's what I do and that's who I am. That's how I show up. But this film did $500 million. I thought maybe they'd throw me a bone.

They didn't. Now I want more of it. How can I figure out a way legally to be able to get some of this out? I can't even really blame her. Yeah. I was going to say, because I think people, because I saw one comment on this and someone said, you know, oh, the movie's super successful. One of the biggest movies of all time here come in the lawsuits. And also, there is some level of it too where you would want everybody involved to benefit in some way. And I will say, especially if they did have this much direct. Right. If she has as much where she said, oh, make it a physical object, make it, she brought in all these creative scenes. Yeah. And you control back to Curry Barker. But that's like what you said is that I would love your curry talk about it. If it goes into an actual. And I guess I'll have to. I was going to say, if it goes to trial, I'm sure he'll be. I'm going to produce just like some work again, Curry. Yeah. He's like, I don't need you anymore. I can't go anywhere. I want literally do whatever I want. Well, anyway, I just felt we should talk about that. The obsession film is just given us a ton of content. I know. I should watch it.

There was a comment on something about obsession, like some other breaking news thing. Oh, it was about, there was a one I was reading you about like, I'm any different people of the cast. New roles and different projects. And somebody commented on it was like, I'm so sick of hearing about this stupid, effing movie. I was just like, what? Who hurt you? Like, why is this so upsetting to like, I want to watch the new Avengers. Yeah. Oh, man. Yeah. It's so crazy, bro. There was anyway. Well, all right. Well, I think that's a good place to wrap. Yeah. I wish that this was over. Well, thanks for testing out this new episode format. Yes. If you stuck with us, what should we call this long? Yeah. This is a long, long. Right. Man, let's keep working on that. Yeah. Well, because I didn't know really how to sign off because we're doing this for both podcasts. But also, you need to record intros for each version, right? Yeah, probably. I don't know. Anyway, I figured out that. It for this episode of the show. Remember to leave every relationship better than you found it. Also, remember that money only solves your money problems and then it's easier to solve

the rest of your posthumoney in the bank. So we took care of both of those, I think. Yeah, sure. Whatever. Anyway, that's it for this episode. Catch you guys in the next one. Peace.

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