Coaching Over Evaluation with K.C. Knudson

In this episode of Transformative Principal, host Jethro Jones sits down with K.C. Knudson, MTSS Coordinator at the Northwest Educational Service District, to explore the critical distinction between coaching and evaluation in education. Drawing on research and real-world experience, K.C. shares why 98% of teachers need coaching—not evaluation—and how shifting from a culture of grading to one of growth can transform schools. The conversation covers the pitfalls of traditional evaluation systems, the power of collective efficacy, and practical strategies for principals to foster collaborative, learner-centered environments. Listeners will gain actionable insights on building effective teams, de-privatizing instructional practice, and making professional learning communities truly impactful.

• Coaching vs. Evaluation
• Pennsylvania training and assistance network
• Pennsylvania data - 98% of teachers are rated proficient
• Grow vs. Grade - 98% of your staff want to grow and get better. 
• Gates foundation spent $212 Million to state that teacher evaluations do not provide meaningful growth, retain teachers, or help with student achievement
• Washington - research-based evaluation - targeted vs. comprehensive evaluation
• Need to teach our principals how to coach more effectively. 
• Don’t spend a lot of time talking about quality instruction
• Precision over profusion - trying to add more seat time is profusion
• What do we need our teachers to be really good at. 
• Instructional floor - Anthony Muhammed
• We’ve got to be good at our craft to get to the student learning part of it. 
• Learner objectives - produce kids that know how to be seen and heard, how to function, how to thrive in the world. 
• The Principal is Principle
• Schools change life trajectories
• Community Creates Equity
• Principal as the center of a wagon wheel vs. the principal as a node of a network
• Supportive leadership in the service of empowered teachers
• How to be a transformative principal? Deprivatize teaching: Sit down for 30 minutes and do a teams audit: When do I have people sitting down and focusing on student learning?

About K.C. Knudson

K. C. Knudson is currently the MTSS Coordinator at the Northwest Educational Service District. Prior to this role, he served as a Senior Educational Consultant, where he focused on facilitating the establishment of inclusive classrooms, schools, and districts to effectively cater to the diverse needs of all students. This work is deeply rooted in the strategic utilization of the Universal Design for Learning (UDL) guidelines and the Multi-Tiered System of Supports (MTSS) framework. K. C. has extensive experience in providing professional learning, coaching, and technical assistance specifically aimed at supporting the implementation of inclusive practices using UDL and MTSS. His background in education leadership includes significant roles such as Director of Teaching and Learning, Assistant Superintendent, Executive Director, Principal, Assistant Principal, and Teacher.

Learn more about today's sponsors, Playworks, IXL, and Renaissance Learning:

As a global leader in education technology operating in more than 110 countries, Renaissance is committed to providing educators with insights and resources to accelerate growth and help all students build a strong foundation for success. We believe that technology can unlock a more effective learning experience, ensure that students get the personalized teaching they need to thrive, and help educators and administrators to truly, fully, See Every Student. Learn more at renaissance.com.

We’re proud to be sponsored by Playworks, a 501(c)3 nonprofit organization with evidence-based practices that help schools improve the health and well-being of children by increasing opportunities for physical activity and safe, meaningful play.

If you’re a school or district leader struggling with the challenge of chronic absenteeism, as so many are across the U.S., you may not realize that structured recess is a research-backed approach to keep kids in school. In fact, a UC Berkeley study of Title I schools found that those partnering with Playworks had significantly lower chronic absenteeism rates. Further, Mathematica research demonstrated that Playworks schools spent 27% less time transitioning from recess back to learning, saving teachers valuable instructional time. 

These results are possible for your students, too. Learn how Playworks can help you improve student-educator relationships, belonging, and attendance by signing up for a quick no-obligation conversation.

We’re also thrilled to be sponsored by IXL. 

IXL’s comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you do the following and more:

• Simplify and streamline technology
• Save teachers’ time
• Reliably meet Tier 1 standards
• Improve student performance on state assessments

🚀 Ready to see why leading districts trust IXL for their educational needs? Visit IXL.com/BE today to learn more about how IXL can elevate your school or district.