About this episode
With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is the key to winning the cola wars. He’ll stop at nothing to bring Coca-Cola fans New Coke—whether they like it or not.
Get every episode summarized
Each time Business Wars (Ad Free) publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Business Wars (Ad Free)
Macy's vs Gimbels - Last Store Standing
Business Wars (Ad Free)
Dec 18, 201922:57pending
Macy’s vs Gimbels - Wartime Wagers
Business Wars (Ad Free)
Dec 15, 201922:47pending
Macy's vs Gimbels - Diversify or Die
Business Wars (Ad Free)
Dec 11, 201925:32pending
Macy’s vs Gimbels - Showdown Over Manhattan
Business Wars (Ad Free)
Dec 9, 201920:44pending