Consumer Behavior & Why We Buy - Dr. Michael Solomon Ph.D. - EP 254

This is an excerpt from Dr. Michael Solomon's episode for Premium members. Michael explains why consumers buy, why we are loyal to some brands but abandon others. Michael talks about the AIDA model, surrogate consumers, multiple touches, engagement, authenticity and much more in this fascinating episode. www.michaelsolomon.com 

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Timeline

 

03:55                     We buy because of who we are

05:00                     Brand loyalty over generations

05:36                     Heuristic & shortcuts

07:16                     AIDA model

08:12                     Multiple touches with a customer

09:16                     Crossfit example

10:32                     The ENGAGE course

14:20                     The surrogate consumer

16:05                     Consumers overwhelmed by choice

17:36                     Gatekeepers

19:26                     Awareness

22:16                     Interest

24:36                     Desire

25:46                     Cinco de Mayo

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