Context, Creative and Attention in Advertising with Ben Dimond, Head of EMEA at Playground xyz

On this week’s episode of the Life in Digital Podcast, Ed Steer is joined by Ben Dimond, Head of EMEA at Playground xyz to discuss the attention we pay to adverts, how this can be tracked, and, more importantly optimised for brands and advertisers.

Ben shares the importance of attention rate on adverts in driving sales, and how this can be optimised. Playground xyz recently released a piece of research titled, 'The White Paper' which discusses this further.

To find out more about Playground xyz, visit their website: https://playground.xyz/.

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