
Corporate Jargon: A Decision-Making Killer
About this episode
Cornell study finds workers who fall for corporate buzzwords struggle with smart decision-making, scoring lower on analytical thinking and fluid intelligence. Researchers created a corporate bullshit generator, mixing fake jargon with real quotes from Fortune five hundred leaders. Those most impressed by the fake jargon performed worst in problem-solving tests. The study highlights the risks of empty corporate talk, citing examples like Pepsis logo fiasco and investor fraud. The team developed the Corporate Bullshit Receptivity Scale to help spot this issue, emphasizing the need for clear, practical communication.
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UK News Today | 2 Min News | The Daily News Now! — Corporate Jargon: A Decision-Making Killer. Machine-transcribed; use the interactive transcript above to jump the player to any line.
On March 23rd, a new Cornell University study reveals that workers who get excited by corporate buzzwords and jargon often struggle with smart, decision-making on the job. Publishing the journal, personality, and individual differences, the research shows these employees score lower on analytical thinking, reflection, and fluid intelligence. They tend to pick the weakest options in workplace scenarios. Researchers built a corporate bullshit generator to create empty but impressive statements, then mix them with real quotes from Fortune 500, leaders. They asked 1000 office workers to rate the statements for business savvy, those most impressed by the fake jargon performed worst in problem solving tests. The fall-offer companies can be real, with dysfunctional leaders rising up because they sound visionary. Meanwhile, highly educated participants from fields like human resources, accounting, marketing, and finance still fell for it, proving smarts alone. Don't protect against vague corporate talk.
On the flip side, bullshit fans raided their bosses as more charismatic and felt greater job satisfaction from company missions. Past flops like Pepsi's $1.5 million logo tweak in 2009, or cases of investor fraud, highlight the risks when empty words. Went out. To help spot this issue, the team created the corporate bullshit receptivity scale for use in wordplaces. It underscores that anyone can buy into packaged nonsense that plays to our biases, urging better focus on clear, practical communication.
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