Cotopaxi, Genentech, and Toyota Motor North America | CMO Panel at Deloitte University Next Generation CMO Academy

How do you prepare to join the C-Suite after years of working as a marketing leader? Jim wraps up the final episode from the 2023 Deloitte University Next Generation CMO Academy with a roundtable panel discussion featuring Brad Hiranaga (Chief Brand Officer of Cotopaxi), Erica Taylor (Vice President and Chief Marketing Officer of Genentech), and Lisa Materazzo (Group Vice President of Marketing at Toyota Motor North America).

Brad Hiranaga is a returning guest to the podcast. He spoke to Jim in 2021 as Chief Marketing Officer at General Mills, where he spent 18 years. Now a year into his new role as CMO for Cotopaxi, a sustainable outdoor apparel brand, Brad looks to build on the mission of the founder, who–fun fact–named the company after a volcano in the Andes in central Ecuador.

Erica Taylor is Genentech’s first CMO. Erica actually worked at Genentech for 10 years before leaving to join another pharmaceutical giant, Gilead. Erica returned to Genentech in 2021 and was promoted to CO in 2022. She is also the first CO on our show with a PhD in Immunology.

Lisa Materazzo has spent over two decades at Toyota, with a brief intermission at AOL and Build-a-Bear, before returning to the company and ultimately becoming the Group Vice President of Toyota Division Marketing at Toyota Motor North America in 2021. Raised in a car-fanatic family, it’s extremely fitting that Lisa finds herself leading marketing for one of the most prominent motor companies in the world.

Tune in as these guests share how they prepared for the C Suite, what they got right and wrong in their career, and how they deal with imposter syndrome.

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