Cracking the Consumer Code: How to Prioritize Innovation That Actually Wins

In this episode of Innovate On Purpose, Matt Mueller speaks with Tucker Mitchell, a senior manager of innovation insights and strategy at Pernod Ricard. They discuss the importance of consumer insights in driving innovation, the challenges of navigating innovation overload, and the critical role of storytelling in stakeholder alignment. Tucker shares his experiences in the beverage industry, emphasizing the need for agility in responding to market changes and the significance of understanding unique consumer needs to create predictable outcomes in product innovation.

Takeaways:
Consumer insights are essential for linking strategy to consumer needs.

• Understanding the tension between health and indulgence is crucial.
• Agility in innovation is necessary to respond to market changes.
• Storytelling helps in gaining stakeholder alignment and buy-in.
• Insights should inspire action, not just present data.
• It's important to balance speed to market with thorough research.
• Consumer behavior is often irrational and unpredictable.
• Embracing variance can lead to discovering emerging trends.
• Convenience and indulgence are key drivers in consumer choices.
• Successful product launches stem from deep consumer understanding.

Learn more about Tucker & Pernod Ricard here:

LinkedIn - 

https://www.linkedin.com/in/tuckermitchell/

https://www.linkedin.com/company/pernod-ricard/posts/?feedView=all

Website -

https://www.pernod-ricard.com/en

Thanks for checking out this episode of innovate ON purpose.

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