Crafting A Design Agency & The New UX Paradigm

In this conversation, Rajiv Kaul discusses his entrepreneurial journey in the UX industry and shares insights on customer experience, sales and marketing strategies, and the importance of design.

He shares valuable lessons for entrepreneurs and discusses the future of UX, including the role of AI and the importance of design fiction.

Takeaways

• Collaboration and understanding user behavior are key to creating impactful designs.
• Customer retention is more important than acquiring new clients.
• Staying relevant in a rapidly changing landscape is a major challenge in the UX industry.
• Design fiction exercises can help generate new ideas and solutions.

Chapters

00:00 Introduction and Agenda

01:23 Background and Entrepreneurial Journey

05:04 Starting the Company and Early Projects

06:47 Sales and Marketing Strategies

08:25 Customer Retention and Relationship Building

10:01 Tracking ROI and Reporting to Clients

12:22 Qualitative Research and Improving User Experience

14:48 Multi-Channel Experience and Messaging

18:27 Expanding from UI to UX and CX

20:01 Internal Training and Development

23:53 Staying Relevant in a Changing Landscape

25:29 Lessons for Entrepreneurs

28:08 Trends in UX and AI

30:07 Design Fiction and Implementing Solutions

30:58 How to Connect with Rajiv

Links

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