Creating Something Timeless

creating something timeless.

Phil Rosenthal, the creator of Everybody Those Raymond,

recently shared some great tips on how to make a show

that lasts forever.

Most people today try to follow trends,

but Phil does the opposite.

Phil and Ray Romano decided early

to not talk about things that would get dated.

They didn't mention the current president

or the famous actors of that time.

If they had, the show might have been popular for a week,

but it would feel old today.

By avoiding data topics,

they traded short-term wins for long-term gains.

Phil didn't do a bunch of research

to find funny ideas.

He just looked at his own life.

He wrote about arguments with his wife,

disagreements with his parents,

trying to get his kids to listen.

Because these things happen to everyone,

the jokes never stopped being funny.

On social media, everyone wants to go viral right now,

but viral content usually disappears quickly.

If you want to build something that lasts 50 or 100 years,

stop looking at the news,

start looking at human nature or money talks.