Creative Control: Media Strategy, AI & ROI with Luke Bristow

In this episode of Life in Digital, host Ed Steer sits down with special guest Luke Bristow, CEO at MNC, to unpack the evolving world of media, advertising, and creative production.

Together, they explore Luke’s career journey across in-house and agency roles, the pros and cons of outsourcing creative, and how brands can maximise ROI through smarter media planning. The conversation also dives into the impact of AI on content production, the value of transparent rate cards, and the shift towards full-funnel, agnostic media buying strategies.

Whether you're a marketer, media buyer, or brand leader looking to get more from your ad spend, this episode offers a fresh perspective on how to make modern media work harder.