Cutting the Jargon and Making Crypto Accessible to the Masses

Chris Ghent, Global Head of Brand Strategy & Partnerships at the NEAR Foundation, shares how he and his team are taking a unique approach to making crypto more tangible to new users, along with how Layer 1 protocols such as NEAR can really bring in the masses and remove friction through branding.   In this episode we discuss: 

• Broader applications of NFTs outside of just art and collectibles
• Opportunities for the creator economy with DAOs
• Using innovation and marketing channels for a Web3 world
• Creative NFT collaborations with musicians like deadmau5

 

Guest Bio: Chris Gent is an award-winning marketer and entrepreneur and currently the Global Head of Brand Strategy & Partnerships at the NEAR Foundation. 

Chris has worked with leading traditional and blockchain brands including Breaker (formerly SingularDTV), First Republic Bank, Harman International Industries, Infiniti Motor Company Ltd, Johnson & Johnson, Keds, Nielsen, Novartis, Prestige Brands, Stanley Black & Decker, and Tezos.

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About this Show:

The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. 

Music by: Ari Dvorin