Dan Rayburn on the Super Bowl's economics: What broadcasters and advertisers aren’t telling you

The Super Bowl represents the biggest event in sports. Streaming expert Dan Rayburn joins co-hosts Nick Meacham and Chris Stone on this episode of StreamTime Sports to break down the real story behind Super Bowl streaming — the numbers, the myths, and why the industry keeps getting measurement wrong. 

Key Points:

• How big is the Super Bowl really from a broadcast and streaming perspective?
• Can the industry realistically compare streaming vs. TV when methodologies differ across every platform?
• Why do broadcasters continue using inflated or inconsistent streaming metrics?
• What are the data points we should be asking for?
• Do the economics of live sports work for streaming platforms? 

To follow Dan Rayburn's live Super Bowl stream review please visit http://www.superbowlstreaming.com/