Danish inspiration – Joe + The Juice and Hagen live at The European Coffee Symposium

Today, we’re bringing you two live recordings from last year’s European Coffee Symposium, featuring conversations with Joe & The Juice and Hagen. While both are Danish-inspired concepts, each offers a distinct perspective on growth and the customer experience.

Thomas Nørøxe, CEO of Joe & The Juice, shares how the business has built a high-performance culture rooted in energy, ambition and personal development. He also explains how innovation across the brand is guided by four core pillars: health, experience, convenience and sustainability.

Tim Schroeder, CEO and Founder of boutique specialty coffee chain Hagen, shares his philosophy of building an analogue brand in a digital world and why he prioritises human connection and in-store experiences over a reliance on digital technology.

Credits music: "Heather" by Ayngi in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show

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