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About this Episode
In this Marketing Over Coffee:
David Meerman Scott talks to us about his lastest book: The New Rules of Sales and Service!
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The New Rules of Sales and Service
Fighting the chaos with Content
The Death of Cold Calling
ADP using Social Selling
Agile: a Speed kills
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Fast-track sales agreements, Respond to questions or requests in real-times, and ultimately...delight your customers by -- making it easy to do business with you
How to apply the new rules in B2C and for low margin products
Avis adjusting to data instead of MSU
Why is airline service still so terrible?
Does social force the quality of leads down?
Leveraging LinkedIn
Marketing the Moon Update
New Rules of Marketing and PR, 5th Edition
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
Hosts & Guests
No transcript available for this episode.
