Decarbonising Digital: AdTech's Greener Future with Michael Hanbury-Williams
About this episode
In this episode of Life in Digital, host Marnie Senior sits down with Michael Hanbury Williams, UK Managing Director at Greenbids to discuss sustainability within the AdTech industry. Michael shares his journey into the role, what drew him to Greenbids, and how the company’s products help reduce the carbon footprint of digital advertising.
The conversation explores how AI is being used to decarbonize digital ads, the evolving state of sustainability in the AdTech space, and the challenges still faced by the industry. Michael also discusses Greenbids’ future plans, including new markets and upcoming collaborations.
Tune in for a deep dive into the intersection of technology and sustainability in the digital advertising world.
Get every episode summarized
Each time Life in Digital publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Life in Digital
The She Suite: Chasing Growth, Taking Risks and Making Moves with Hannah Baker
Life in Digital
Tech by Design: Powering the Modern Agency with Ben Foster
Life in Digital
Programmatic Reimagined: Rebuilding Trust Through Transparency with @Curate's R...
Life in Digital
Connected Performance: The Next Era of Marketing with Criteo’s Todd Parsons
Life in Digital