Defying the Odds in Travel and Tourism w/ Nicole Mahoney

How do you keep serving your vertical when it goes into freefall?

Today’s guest not only overcame the challenge during the pandemic, but emerged driving 40% year-over-year growth. Nicole Mahoney, the Founder of Break The Ice Media, tackled the difficulty of scaling by serving her vertical even when facing a dramatic downturn.

Break The Ice Media, a company Nicole proudly calls an “un-agency”, serves companies in the travel, tourism, and hospitality sectors. Today, the agency makes $2 million in topline revenue with 13 full-time employees.

Nicole and Corey sit down to discuss her journey of transforming a generalist shop into a travel marketing agency, and how her podcast, Destination on the Left, played a pivotal role in getting Nicole in front of new audiences and prospects to share her unique point of view on the industry.

Tune in for an inspiring conversation with insights and ideas you can apply to grow your verticalized business and provide true value to your niche.

Here’s what Corey and Nicole cover in this episode:

• What Nicole’s learned on niching down in her 15 years in business.
• Why Nicole chose travel and tourism as her niche.
• How to attract and recognize right fit clients.
• Agency resources she turned to, and what to do if you’re struggling with scaling.

Here are some actionable key takeaways for agency founders:

• Don’t dilute your offering by serving too many industries.
• Follow your natural passion when verticalizing.
• Identify your ideal client budget that grows your agency without swallowing it.
• Serve your vertical with deeper purpose than just business.

The resources mentioned in this episode are:

• Connect with Nicole on Linkedin Here
• Listen to Nicole’s podcast Here
• Get Nicole’s book Stronger Together

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