Democrats’ New Strategy to Win: Hot Candidates

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Hey, everyone, it's me, Sam Stein.

Managing out of the bulwark.

And you are watching a very fresh bulwark

take with Lauren Egan.

And we're going to try not to laugh throughout this,

because we're going to be talking about Lauren's latest

newsletter, which is objectively great.

I feel like watering.

I know.

It's going to be bad.

How are we going to get to this?

Lauren has decided that, let's just back up for a second.

Lauren, last week, called me and said,

I'm going to write a newsletter about how Democrats want

to run more hot candidates for office.

And I thought it was a joke at first.

But then she said, no, this is empirically true.

I've had many conversations in which Democratic operators

have said we need more hot candidates on the ballot.

And so me, this is always about me.

I said, sure, go for it.

Why not?

And that's where we're at.

So Lauren, I guess I want to know how this kind of popped up

originally, because we didn't really talk about that.

This just comes up randomly.

The Democratic operators think they need to run more hot people.

Is that really what happens?

Truly, that's what happens.

So I feel like this started a couple months ago,

just talking to operatives about this big question,

what do Democrats do to win back power?

How do you repair the brand, all of that?

And at first, it was kind of a joke, like, oh,

we just need to run more hot people.

And then it actually kind of turned into a real thing.

People are like, no, this is real.

We are seen as this sexless party of a bunch of nerdy teachers

pets, kids, and the best way to sort of shed that reputation

is to run hot people.

So it's very much a real thing.

How real, though?

Come on.

When they say run hot people, I mean, are we talking about,

let's just find people and only fans

and see if they can hack it.

I think everyone starts with the disclaimer

that being hot in DC, the bar is lower.

It's not just DC, though.

These people are running for a run.

OK, fine.

Politics, like politics, the bar is lower.

But I think what this is really about is,

I mean, it's obviously kind of ridiculous

and we're cracking up and laughing about it.

But I do think it's kind of another way.

It's a little, it's a weird conversation to be having.

I mean, it's funny.

But I think it's like a manifestation

of this larger post-Biden jaren talker

see, like we want younger people in office.

We want to be the party that's more culturally relevant again.

And I think this is just like an offshoot of some of that.

Well, I mean, sure.

Yeah, I think that's right.

I mean, one of the reactions to your piece

and there's been a lot of reactions

we'll get into it in a little bit is,

I mean, a litman who we love here, who runs the organization

run for something, which is about getting people to just

run for office.

She was like, look, this isn't about physical attractiveness

so much as an ability to be charismatic and confident

and versed in online.

And the two overlap a little bit,

but the pentagram is not completely concentric circles.

So maybe like, hotness is just one scale of it.

And it's also just sort of exuding an aura.

Yeah, I do think a lot of it is about confidence.

And people that I talk to were like, look,

like your policies still have to be hot,

however you define a lot.

Sorry, what's a hot policy?

You know, I think it depends who you ask, Sam,

if you're a Medicare for all kind of guy,

then that's very hot.

That's, you know, then that's so hot.

So.

So that's good.

Okay, okay, we're gonna, yeah, okay.

Sorry, what did you ask me?

I don't even know what that is.

I don't know what a hot policy is besides Medicare for all.

Yeah, again, as you would say,

it's in the eye of the voter.

So the beauty, so the other thing though

is that there is actually data.

People have done research on this

that voters tend to be more inclined

to support candidates who are, I guess,

definitionally attractive, stronger jaw lines,

more symmetrical faces.

I don't know, I, you know,

we live in an obviously materialistic world,

but I, I suppose that's the case,

where it's just like that person looks youthful and vibrant

and, you know, I'm more inclined

to support him or her because of it.

Yeah, there has been some political science studies

and I talked to one professor who did one of these studies

and he was basically like,

they're so, it's so hard to get information

about elected officials.

You know, if you're just kind of a normal person

who isn't tuned into politics every day,

election season comes around,

there's this flood of information,

all different kinds of sources, there's attack ads

and you're trying to make sense of everything

and so people plug in these physical attributes

to help them make decisions.

It's almost just kind of like a shortcut

to figure out who you want to vote for.

And I know it sounds vain or like so surface level,

but it's just kind of like a little bit of psychology

and like human nature that you can apply it

to things other than politics as well.

Yeah, yeah, absolutely.

This all begs the question of who,

which candidates have been coming up in your conversations.

John Ossoff comes up a lot.

People like to point out that he's been hitting

the gym more recently.

He's beefed up a little bit.

Good for him.

Yeah, very good for him.

Obviously Gavin Newsom comes up quite frequently,

but that's like almost too obvious.

Those are the main two.

Warnaucus come up a few times as well.

Ooh, yeah, yeah.

I'm excited.

Those are all men.

Sorry, I should have mentioned.

AOC comes up all the time.

All the time.

But one of the uncomfortable parts about this

is that people especially think

in the Democratic Party don't want to feel like they're,

you know, talking about women in a bad way.

Objectifying them.

Thank you.

I was looking for that word, objectifying women.

And everyone agrees AOC's hot, but no one wants to say that.

So they're more comfortable talking out the dudes

that are hot.

Graham Platner comes up.

Abdul and Michigan comes up.

OK.

Who's on your list?

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You know, I told myself I wasn't going to name names

on this video because I don't want to tip my hand

one way or another.

And I don't like objectifying many there.

It's just not in my nature.

I find it disgusting to talk about this,

but I'm doing this for the bullwork.

I will say, I will say, there is some history here,

like obviously in all seriousness, you know,

I don't know if it's hotness or if it's youth

and vitality or whatever,

but you look at the presidential stuff

and look, I know there's going to be plenty of comments,

I sell a comments on the Twitter is already.

This isn't like tried and true.

Like not every candidate who is better looking

is going to win.

Like it's not 100% obviously.

But I think on the presidential level,

the history here is, you know, it starts with JFK, right?

He, you know, good looking dude.

Let's just be straight about it.

And then obviously Bill Clinton had his charisma

and his problems.

And then Barack Obama and you and I were talking about this,

but when Obama was running in08,

and this is like a constant thing

in there is this infamous Obama girl.

Don't you make up your phone

because I got a crush on Obama.

And you know, this became like a real like cultural phenomenon.

This is almost early internet days.

She went viral seeing about her crush on Obama.

And then there was like all this talk about Obama

and a bathing suit and he was this young dude

who was, you know, good looking and people noticed it.

And his White House, they didn't particularly

like all the obsession about it.

I mean, they recognized that he was a cultural phenomenon.

So that helped.

But they also were like, this is a little bit unserious too.

So I guess there's, you got to kind of balance it

if you're the recipient of it as gratifying

as it is to be considered hot.

Yeah, I mean, I think it's different once you're actually

in the White House and you want to be taken seriously

and you know, don't want to be talking about

his shirtless photos that were on covers of magazines.

I think it's totally different

when you're in the campaign phase of things.

I don't know, like some candidates are kind of leaning

in this into this a little bit.

Like all the gym videos that we've been talking about.

That's true.

I've seen them.

The gym video is like a genre of this election cycle so far.

And I think at first it was like, oh, post-spied in.

We want to show that, you know,

we're like young and healthier whatever.

And these are just like campaign videos, like TikToks,

Instagram Reels, that candidates put out of them,

like working on the gym.

They're talking about whatever it is in their race.

They tend to do well.

That's what some campaign operatives told me.

Like people watch them.

So I think it's different in the campaign phase.

And then obviously once you're in office,

you probably want to be seen in a little bit

of a different light, but.

Yeah, 100%.

And that does raise the point.

This is not like a democratic phenomenon either.

I mean, I don't want to get into it that much.

But RFK junior posts, tons of shirtless videos and jeans

and women, I don't get it,

but women do tend to find him alluring.

Some women, the maha.

Some.

Some, it is what it is.

I'm just here to relay the news.

What's the reaction been online?

So I was a little nervous when I posted this.

I was like, oh, people are going to be like,

what the fuck is Lauren writing about?

But honestly, everyone's been like, yes,

I've been saying this for forever.

Democrats need to elect someone hot

or nominate someone hot, whatever.

So I've been kind of surprised by how many people

are into the idea of.

And how many people have phrasing?

I know you've been like, yeah, how many people

operatives for other candidates have emailed you

and like, why is my boss not on your list?

Yeah, I've gotten a few texts about how

I decided to dimension in the article.

Some suggestions I would think were fair.

Others, I won't name, but maybe not quite as fair.

But I'm trying to embrace you or not

objectifying people's spirit.

Sure, I will say the predominant reaction

to my post on your article was gifts

of Kamala Harris next to Donald Trump,

being like, this is not how it works.

She was much prettier than he was and she didn't win.

And like I said, this is not like, you know,

it's not a guarantee.

It's just one component, people, come on.

Completely, they, I mean, yeah,

it's a fair thing for them to point out.

I will say we're a website of multitudes

because your newsletter went out on Sunday evening.

That morning, Jonathan Cohn wrote about EVs

and Donald Trump's attack on that industry.

We have a range.

Yeah, we have a lot of range here.

So if you're interested in reading about electric vehicles

in the morning and hotness at night,

it's really only one place where you can do it.

I'm here to deliver.

I do appreciate it.

This is one of those cases where you know

you're going to take it on the chin in the comment section,

but people are going to really love it.

And I appreciate that about you.

I think that's what makes you a really good reporter.

Yeah.

Wow.

All right.

What?

It's never this nice to be offline, you guys just so you know.

Not that bad.

I'm not that bad.

I'm only mildly bad.

All right, Lauren, thank you so much.

Appreciate it.

Everyone should be subscribing honestly to her newsletter.

It's so fantastic.

The opposition, it's awesome.

It legitimately, and I am not trying to be awfully nice to you.

I don't have to be mean to even the skills.

But I get so many people who are like,

this is such a great newsletter, must read.

It's awesome in details what's going on in the party.

And the efforts to win back power by the Democrats.

If you are not a subscriber, subscribe to it.

It's great.

Lauren, thanks so much for doing this.

Subscribe to Bullwork Takes as well on YouTube

where you get conversations as silly as this.

Talk to you soon.

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