Dick's Sporting Goods Scales Up, F45 Gets Competitive, Insurgent Wellness Brands Rise

March 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• F45 launches PEAK500 with Red Bull, a 30-minute in-studio competition with global leaderboard as brand creates its own fitness racing format

• Bain report finds 113 insurgent wellness brands drove 36% of CPG growth, with 44% promoting better-for-you claims and growing 10x faster than category average

• Dick's Sporting Goods doubles down on $40B youth sports market where average family spending rose 46% to $1K+ annually since 2019

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