Diet Culture, Menopause, and Finding Your Voice with Susan Hyatt

In this episode of The Art of Imperfect Adulting, Amy Stone speaks with Susan Hyatt about the realities and myths of diet culture, beauty standards, and the rise of "menopause culture." Broadcasting from Indiana in the Midwest, Susan shares her journey as a life coach and author, unveiling the motivations behind her anti-diet philosophy and the process of publishing her book, "Bear." Together, Amy and Susan candidly explore the evolving influence of social media, the challenge of visibility for women, and how aging and menopause are newly commodified—and what it means to choose self-support instead of self-policing.

About Susan Hyatt: Susan Hyatt is a Master Certified Life Coach, Bestselling Author, and TEDx Speaker. She’s on a mission to ignite 'Big Yes Energy' in women everywhere. From boosting your bank account to supercharging your self-confidence, from elevating your energy levels to amplifying your joy, Susan is the go-to expert for women who want more.

With 18 years of coaching experience under her belt, Susan has guided thousands of women through their personal revolutions. She's a crusader against diet culture and a vocal advocate for closing gaps – in wages, confidence, and yes, even orgasms.

She is also the creator of BARE - a groundbreaking process that’s inspired women all over the world to stop shrinking their bodies and start expanding their lives.

Susan's impactful work has graced national TV, leading podcasts, and top magazines including O: The Oprah Magazine, Cosmopolitan, Seventeen, Woman’s World, and Call Her Daddy. Her dedication to women's empowerment and entrepreneurship also earned her a spot as a finalist for the prestigious Athena Award.

When she's not hyping up her clients, leading epic retreats, or making a scene, Susan can be found weightlifting, marathon training, globetrotting, or cozying up in her hygge corner. She’s also not shy about advocating for equality at home, regularly reminding her husband about the importance of sharing the "invisible workload," so she can continue to earn big and play big.

Main Topics Covered:

1. How Susan’s anti-diet philosophy was born from personal experience and coaching hundreds of women.
2. Navigating the publishing industry: the challenges, rejections, and creative solutions Susan found on her way to releasing "Bear."
3. Unpacking "diet culture," "beauty culture," and "menopause culture"—what these terms mean and how they impact women.
4. The emotional risk and motivation behind becoming a visible voice for body freedom and wellness.
5. The backlash and online criticism women face when sharing their stories—and how to use privilege for advocacy.
6. Aging, menopause, and influencer advice: noticing the parallels between traditional diet culture and new "menopause fixes."
7. The importance of quality information, body intuition, and skepticism amid wellness fads and changing research.
8. Creating sustainable health and strength in midlife, beyond competitive extremes and compliance for its own sake.
9. Building offline and online communities for support and connection in the age of instant digital feedback.

Quote from the Episode: "I'm not gonna shut up because I have big boobs and blonde hair and blue eyes. Like, that's ridiculous. And also, like, oh, so the only people who get to speak out about this are the most oppressed, or is this the oppression Olympics? ...I still have experienced these things over here. And there are a lot of women who benefit from me speaking up and telling my story." — Susan Hyatt

Timestamps: [00:00:04] Welcome to Susan Hyatt; Midwest roots and prepping for a winter release [00:01:05] Discussing comfort with cold and extreme weather [00:01:17] The decision to write a book about diet and beauty culture [00:02:06] How coaching women sparked the Bear philosophy [00:03:29] Susan’s publishing journey: self-publishing vs. traditional, agent search, and rejections [00:08:11] The motivation behind pushing through barriers—helping women be free of diet culture rules [00:10:53] Definitions of diet culture, beauty culture, menno culture [00:12:18] The courage to be publicly visible and tell your story [00:13:54] Navigating online backlash—privilege, representation, and “oppression Olympics” [00:19:09] Aging and new forms of diet culture targeting menopause and longevity [00:21:33] Why influencer solutions often mirror old food rules, and the importance of discernment [00:25:51] Responsibility in sharing wellness information and empowering body intuition [00:27:50] Functional strength, quality of life, and rethinking longevity goals [00:32:10] Personal experiences with perimenopause and advocating for health support [00:34:07] Growing up with Southern “nice girl” messaging and the evolution of openness [00:36:55] How to filter wellness information and cope with changing recommendations [00:39:07] Trying different approaches and honoring individual guidance [00:40:59] Consistency over competition in health and fitness routines [00:41:58] Instant feedback culture online and its impact on sharing stories [00:43:04] Finding community online and offline; building supportive spaces [00:47:09] Susan’s current programs, retreats, and resources for women [00:48:41] Rapid-fire favorites—book recommendations and travel dreams [00:51:19] Closing gratitude and anticipation for the episode airing

ABOUT THE SHOW: The Art of Imperfect Adulting elevates the voices of experience by sharing real stories from real people figuring out adult life. Every episode features honest conversations about life's choices, changes, and challenges—interviews with individuals (not celebrities) who share their personal experiences and insights. Through these authentic stories, listeners find validation, motivation, and inspiration for navigating their own path through modern life. Because there's a big difference between expert advice and shared experience, and hearing another person's lived experience helps us feel less alone in our own situations.

CONNECT WITH THE GUEST: https://www.susanhyatt.co

If you love the show and you'd like to support it directly you can tip the host here https://imperfect-adulting.captivate.fm/support

If you have a story to share and you'd like to be a guest on The Art of Imperfect Adulting, here are the steps for how you can make that happen. Click here and pitch yourself.

Never Miss a Moment of Imperfect Adulting

We invite you to join our email community and let us bring the podcast directly to you! As a subscriber, you'll receive notifications about new episodes, exclusive offers from our amazing guests, and easier access to any of the important links mentioned on the show—no more scrambling to write down websites or remember special codes.

Why subscribe?

• Stay up-to-date without checking your podcast app
• Get guest offers delivered straight to your inbox
• Access all important links in one convenient place
• Catch the highlights even when you don't have time to listen

Are you ready? Join us at https://www.imperfectadulting.com

Here are a few resources that Amy uses to make all this great content. These are affiliate links :-)

Podcast hosting and distribution: Captivate FM

Website hosting with Siteground

Ai Transcription Tool: Castmagic

For Email I recently switched to Beehiiv before that I used Kit.

Online Shopping Cart: ThriveCart

Networking and support with Entreprenista League

Connection with Polka Dot Powerhouse

Books I like and books written by show guests on Bookshop.org

Grab a $20 coupon for Nutrafol here

Do you need a bank account?