About this episode
A woman sitting blissfully on a vibrating laundromat dryer. A faked pregnancy test to dump a bad boyfriend. In 2019, the internet was abuzz about bizarre ads for a mobile game called Lily's Garden. The ads were only about 15 seconds each, but they evoked a whole universe of drama amongst a cast of zany characters that inspired countless YouTube videos and copious internet chatter.
The thing is... the story in the ads had almost nothing to do with the story in the game. In this episode of Endless Thread: creative differences, the wilderness of mobile games, and where the Lily's Garden game-world and the ad-world diverged.
Show notes:
- Lily's Garden on the App Store
- Lily's Garden on Google Play
- "I hate Lily's Garden and her teeth" (PewDiePie, YouTube)
- How Tactile Games made marketing and diversity core to Lily’s Garden’s $500 million success (Pocket Gamer)
***
Sponsor message:
Get every episode summarized
Each time Endless Thread publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
