Discover The First Women's Workwear Brand: 20 Years of Red Ants Pants

Ep 275 | Nobody was making work pants for women — until a 25-year-old with no business experience moved to a town of 900 people and made them herself.

This week on Discover Ag, Natalie sits down with founder Sarah Calhoun to look back on 20 years of Red Ants Pants. From starting the brand in a small rural town to launching a music festival in a cow pasture, you'll learn how she's built the company to fit every woman and keep giving back to them.

What We Discovered This Week 🤠

🪩 How the first women's workwear brand started
🪩 The benefits of starting a business in a small town
🪩 How the Red Ants Pants Music Festival grew over 15 years
🪩 The real cost of being a size-inclusive clothing brand
🪩 How the Red Ants Pants Foundation gives back to rural women

CHAPTERS:

(00:00) Intro
(03:44) The Origin Story
(09:38) Early Years & The Old Saddle Shop
(14:10) Building a Brand in Rural Montana
(19:10) Starting the Red Ants Pants Music Festival
(25:41) The Red Ants Pants Foundation
(34:32) The Pants: What Makes Them Different
(44:42) Burnout, Building a Team & Knowing Your Limits
(48:23) 20 Years Later & What's Next

CONNECT WITH RED ANTS PANTS

• https://www.redantspants.com/
• https://www.facebook.com/redantspants/
• https://twitter.com/redantspants
• https://www.instagram.com/redantspants/
• https://www.youtube.com/user/redantspants
  

🪩 WELCOME TO DISCOVER AG

A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en  — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en  — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist.

 

📲 CONNECT WITH US ONLINE

• Website: https://discoverag.com/
• Podcast: https://pod.link/1615443750
• Instagram: https://instagram.com/discoveragpodcast/
  

🤝 PARTNERS AND SPONSORSHIPS

PONCHO: Get 10% off your first order and free shipping at ponchooutdoors.com/DISCOVER when you enter your email.

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FARM WIFE TALLOW: Use code DISCOVER to save on your first order at https://www.farmwifetallow.com/

ARMRA: Use code DISCOVER for 15% off your first order at https://TryARMRA.com/discover

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ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod

SUNRISE FLOUR MILL: Use code DISCOVER for 10% off at https://sunriseflourmill.com/

TURTLEBOX: Use code DISCOVER at https://turtleboxaudio.com/ to score a free hat with the purchase of any Gen 2 speaker.

DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/

 

Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode

 

This episode was produced by Podcast Boutique https://www.podcastboutique.com