Dismantling & Advocating The Power of Your Beliefs w/ Behavior Design Expert Nir Eyal

Not truths, but theories to consider in regards to yourself and your beliefs and ultimately how your beliefs are guiding your life for better and worse. My guest is Nir Eyal (Near A-yall). Nir consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and is the author of the international bestsellers Hooked, and Indistractible, which have sold over 1 million copies in more than 30 languages. Nir’s research and writing has been featured in The New York Times and Harvard Business Review, and he is a regular contributor to Psychology Today. Nir has a new book, BEYOND BELIEF: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, and I took the opportunity to go head on with our cultural perspective on beliefs. To help you see if you're interested, I'll read some concepts that came from Nir and our talk: Beliefs can be helpful regardless of if they are true. Beliefs are the driver of sustained motivation. But not because they are necessarily true. If you make a triangle with belief on one side and behavior on the other, belief is the foundation underneath. Facts are true whether you believe in them or not. Faith is conviction that doesn't require evidence, and belief is the messy space between fact and faith. We don't agree about what we choose to put our faith in, we argue about whether our faith is true and other's faith is false. A belief is only good if it holds up to real-world feedback, remains open to revision, and doesn’t require ignoring evidence to sustain it. Healthy belief requires intellectual humility. And a couple side items that came up, “All pain is real. And it’s all in your brain.” And, “Your brain isn’t seeing reality - it’s seeing your beliefs about reality.” If this sounds intriguing, stay tuned. You can find Nir’s book, Beyond Belief, anywhere. Connect with him at nirandfar.com Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices