Disrupting the advertising model: How tech and in-game ads are transforming sports

With the Super Bowl once again showcasing the power of premium ad inventory, sports advertising is evolving rapidly. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore how technology is reshaping monetisation strategies with industry experts Scott Young (Co-Founder, Transmit) and Jamie Dorfman (SVP Media Innovation, MediaHub). Transmit’s recent report with MAGNA as part of IPG Mediabrands provides game changing data on the significance of in-game advertising as sports transitions to more digital streaming. Read the report here.

Key Points:

- How the traditional ad model is changing in the streaming era

- Why the data says fans are more receptive to in-game advertising

- How ads can be disruptive in a beneficial way

- Why European markets need to adopt in-game advertising amidst stagnating media rights values

- How technology is enabling dynamic ad insertions for brands into the most impactful moments

Transmit is a market leading technology platform that maximises the revenue of the world’s most valuable streamed content. Their software allows streaming platforms and broadcasters to optimise monetisation by creating new in-stream inventory, filling traditional ad breaks, and developing more effective ad-pods. You can meet them at SportsPro New York on March 20-21 or learn more at https://transmit.live/