How Wellness Content Fuels Conspiracies

What starts as a search for natural living or homegrown veggies can slowly become something else entirely.

In this episode, we follow the personal story of Kavisha Pillay, a digital ethics expert who unexpectedly found herself pulled into the “tradwife” aesthetic while simply exploring homesteading and wellness content online. We explore how seemingly wholesome spaces—like DIY cleaning tutorials and sourdough baking videos—can become subtle entry points into conspiratorial thinking, anti-feminism, and radical ideologies.

Helping us unpack the cultural context is Catherine Rottenberg, professor of sociology and author of The Rise of Neoliberal Feminism, who explains why traditional gender roles are resurging online—and why they’re more complicated than they appear.

Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, David

Support the show

Show Notes:
https://outrageoverload.net/

Contact me, David Beckemeyer by email [email protected]. Follow the show on Instagram @OutrageOverload. We are also on Facebook /OutrageOverload. Check out our Subtstack https://outrageoverload.substack.com

HOTLINE: 925-552-7885

Got a Question, comment or just thoughts you'd like to share? Call the O2 hotline and leave a message and you could be featured in an upcoming episode

If you would like to help the show, you can contribute here. Tell everyone you know about the show. That’s the best way to support it.

Rate and Review the show on Podchaser: https://www.podchaser.com/OutrageOverload

Also check out our companion podcasts, This Week in Outrage and Outrage Science Bites.

Intro music and outro music by Michael Ramir C.

Many thanks to my co-editor and co-director, Austin Chen.

Outrage Overload, a Conners Institute podcast, is part of The Democr...