Does Podcasting Still Need the IAB? A Deep Dive with James Cridland

Spotify recently announced they've ceased their membership of the IAB (Interactive Advertising Bureau), which has long been seen as the standard for the podcast industry when it comes to analytics and measurement.

This announcement means Spotify for Podcasters (previously Anchor), Megaphone, and Chartable are no longer IAB Certified.

With the industry looking to standardize podcast measurement for both podcasters and sponsors/ad buyers, what now for the industry, with such a big player leaving the current standard?

About our co-host,

Links to interesting things from this episode

• IAB Podcast Analytic Certification & Compliance Explained
• IAB “Compliance” or “Certified” - the difference
• Spotify leaves the IAB; no longer certified

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.

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