Don't Build Tech, Solve Real Problems: Lessons from Hubtel's Success - Hans Nilsson

We explore how African tech companies can leapfrog established markets by focusing on practical problem-solving instead of technology for its own sake. Hubtel's journey reveals valuable lessons for entrepreneurs looking to build lasting tech businesses that make a meaningful impact across Africa.

• Technology in Africa offers immense untapped opportunities and potential to leapfrog established markets
• The Citizen app in Ghana consolidates government services efficiently, something that would take years to implement in the UK
• Mobile money thrives in Africa but barely exists in Europe, creating unique opportunities
• Young entrepreneurs should focus on solving practical problems with technology rather than being "tech businesses"
• Hubtel transformed ECG's payment system from -7% annual growth to +128%, implementing the solution in just four months
• Companies should consider international expansion earlier than conventional wisdom suggests
• Expanding the same service to neighboring countries often carries less risk than developing entirely new services at home
• An IPO represents a "very realistic future possibility" for Hubtel as it thinks about becoming a multi-generational institution
• Successful expansion requires finding underserved markets rather than competing head-on with established players

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