Don't Call it a Pivot (feat. Emmett Shine, Co-Founder of Pattern)

Pattern is a family of purposeful brands providing the essentials to make, shape, and grow a home- the foundation of daily life.
The times we are living in are culturally defining. People have a deep ingrained need for personal and internal connection, it's bigger than digital behavior, it's deeper.
“There is a future where people are going to find some way to silence the digital noise” -Phillip
With so many individual merchants comes a lot of fragmentation, similarly to how markets work there is disruption and consolidation, there's efficiencies to be found in all the fragmentations.
“In interpersonal relationships, it's good to work on your relationships, but in startups it’s good to lean into your strengths.” -Emmett
There is going to be a huge graduation in DTC and see it become a world of diverse products being made in a very quality way to specific communities.
“Things are about to get more interesting in eCommerce. There are going to be smart and targeted smaller exits that will result in professional grade community specific products.” - Brian

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