Dutton Universe Takes Over Stagecoach

The Dutton Universe, from Paramount, is lighting up the stagecoach country music festival

with killer activations for shows like Marshalls, Landman, and the upcoming Dutton Ranch.

Fans are hitting up a Marshall's weight room for free-bolo ties and plushies,

then grabbing drinks at the Landman bar next to a fake oil pump stocked,

with Michaelope Ultra and Water.

Over at Dutton Ranch Central, folks get names embroidered on cooling towels,

laser engraved hat clips, practice roping on cowhorns, branded coosies,

or even edited into premiere clips.

The vibe stays lit with a back bar slinging beer, cocktails, and QR order Dutton,

frozen foods like honey barbecued chicken, plus a serious XM stage,

where host Cam Brainerd hyped the crowd before Cody Johnson surprised everyone.

Tomorrow, Saturday, April 25, Landman star Billy Bob Thorden

teams up with Guy Fieri for a cooking demo at 2.45 pm, then hits.

The Palomino stage at 4.30 pm to keep the party rolling.

That's the story for today.

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