E051 - 14 Favorite Tools for Creating & Marketing an Online Course

In this episode, host Julie Hood shares her 14 favorite tools for creating your online course (and videos) and then marketing it. Bookmark this list because you’ll come back to it over and over again. 

Be sure to catch the July 2021 Kajabi special pricing… get 3 months for only $99 (that’s just $33 a month) & get Julie’s bonuses to get your course business up and running!

What are the bonuses?

• A one-on-one coaching call with me to discuss your business ($150 value)
• 6 Steps to Build Your Perfect Mini-Course ($97 value)
• 90 days of workshops with me for free:
• July, 2021 – Effortless Email Marketing for Course Creators: What to Send, How to Send It and Secrets for Making It Work ($197 value)
• August, 2021 – Sales Page Creation Secrets for Course Creators: How to Create and Design a Page That Wows Your Students ($197 value)
• September, 2021 – Joint Ventures for Course Creators: The Secret Sauce to Use Other People’s Lists to Find Your Perfect Students  ($197 value)

Sign up here for Kajabi and then get on the list here for the bonuses from Julie!

Creating Your Course

1. To host your course:
   • Kajabi – Julie’s favorite all-in-one and student experience.
   • Or Thinkific – if you’re on a tight budget and need to get started with one course for free.
2. To record and edit videos:
   • Mac: Screenflow
   • PC: Camtasia
   • Both: Adobe Creative Cloud
   • Both: Movavi Video Suite
   • Both: Zoom (for recording only)
3. Google Docs and Google Slides
4. Ring Light to improve your videos
5. Envato Elements for presentation templates
6. Funnel Gorgeous for slide decks and presentation templates
7. Microphone
   • Irig (for recording from your phone)
   • ATR 2100 USB (for recording from your computer

Marketing Your Course

1. ConvertKit for an email newsletter
2. Audacity for audio editing
3. MissingLettr for a year’s worth of social media posts
4. Social Bee for recurring social media posts
5. Snappa for creating graphics (yes, instead of Canva!)
6. For tracking links:
   • Use Pretty Links Lite for WordPress sites
   • Use Rebrandly to set up your own link tracker
7. For a project management tool, consider Trello