E133: How a Little Tracker is Making Supply Chains Greener with Tive

Trillions of dollars worth of goods move around the planet every year, and a shocking amount is lost, spoiled, or discarded. That wasted food, medicine, and equipment isn’t just a business problem; it’s a massive, underappreciated climate problem.

This week on Everybody in the Pool, Molly talks with Krenar Komoni, CEO and founder of Tive, a supply chain visibility company that helps businesses track and monitor shipments in real time. What started as a GPS tracker for his father-in-law's trucking company has grown into one of the fastest-growing companies in supply chain tech. Tive’s small-but-mighty trackers don’t just follow a shipment’s location — they also monitor temperature, light, and shock along the way, helping businesses intervene before a load of strawberries (or a shipment of vaccines) becomes a very expensive, very wasteful problem.

We talk about:

• Why real-time shipment visibility is a key ingredient in creating a greener supply chain
• How temperature monitoring can save hundreds of thousands of dollars of food and medicine from going to waste
• What "permanent disruption" and climate change means for global supply chains
• How route data is helping companies find faster, more fuel-efficient paths they didn't know existed
• Tive's commitment to sustainability in its own products, including lithium-free trackers and a tracker recycling program
• Why AI agents will be hungry for real-time supply chain data, and what that could unlock for global efficiency
• Krenar's 10-year vision: tracking 5-10% of all global shipments (and why that would be a very big deal)

Links:

• Tive: https://www.tive.com/
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