E177: Olly Richards of StoryLearning Shares His Course-Selling Secrets

Olly Richards of StoryLearning runs a $10M online education business. (Working only 6 days a month.) What are some of his secrets? How did he get started? Where does he think you should build your online audience today? Get the scoop in this episode and get the show notes & links at https://CourseCreatorsHQ.com/177  
 

LINKS MENTIONED    

Get his FREE Case Study on how he grew StoryLearning -  
https://coursecreatorshq.com/OllyRichardsEbook  

Subscribe to his YouTube channels –  

StoryLearning - https://coursecreatorshq.com/YouTubeStoryLearning  

Online Business - https://coursecreatorshq.com/YouTubeOllyBusiness  

Follow Olly on Twitter -  
https://twitter.com/mrollyrichards  
  

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS     

Here are Julie’s Notes:  

Olly started with his blog, then YouTube and a podcast.  

YouTube notes -

• He learned it himself first, spending two days a week doing it all. Now he has outsourced a team to help.
• Model what’s already working on YouTube.
• Get his YouTube training when you invite friends to sign up for his newsletter.
• An educational channel is different than an entertainment channel (like Mr. Beast). Shorts may or may not be the best.
• Each YouTube channel should offer a certain “type” of content – with a similar length to each video. For different types, create different channels.
• He predicts growth as the first two years of mostly flat growth, then more of a hockey-stick type growth.
• Typically production quality is not as important as the quality and uniqueness of your content. How are you going to be different?

You may want to start with audience building before you create your course.  

Focus on two things for a successful business: copywriting for sales & audience building for students.  

Create content on the platform that you are willing to stick to – especially for the long term!   

(Listen to the full episode for Olly’s advice on how long it typically takes to replace a full-time income and why your students may not succeed – no matter how good your course is!)

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
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Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

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