E230: Are You Making These Mistakes with Your Online Course Marketing?

In this episode, host Julie Hood shares some of the most common mistakes experts and advisors make when marketing their businesses - so you can avoid them! These mistakes are pulled from the free ebook, Leadsology, by Tom Poland. Get the book and the links at https://CourseCreatorsHQ.com/230.   

LINKS MENTIONED   

Get the full Leadsology ebook by Tom Poland for free - along with all 16 mistakes and the  10-Step In Demand Lead Generation Model (aff. link) at:   
https://CourseCreatorsHQ.com/LeadsologyEbook       

RELATED EPISODES   

E081: Where Should You Broadcast Your Message?
E137: You Don’t Have to Niche Your Online Course
E068: Top 6 Mistakes Course Creators Make
E229: Challenge to Take On a New Channel as a Course Creator
E054: 9 Ways Course Creators Build Belief with Potential Students


KEY TAKEAWAYS FOR ONLINE COURSE CREATORS    

As noted in the Leadsology ebook (get all 16 mistakes here).

Mistake #1: Putting tactics before strategy.  
Mistake #2: Random acts of marketing.   
Mistake #3: Relying on word-of-mouth marketing.   
Mistake #4: Copying a high-flow model.   
Mistake #5: Offering a traditional service.   
Mistake #6: A failure to niche.   
Mistake #7: A failure to respect pipeline principles.   
Mistake #8: Lack of lead generation scalability.   
Mistake #9: Failure to establish know, like and trust (per Julie: and belief!)
Mistake #12: Thinking that cheaper prices will increase demand. 


COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

YouTube  
https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/