E25: What Separates Good From Great Treasury, with Eugene Spevakov

In this episode, Sasha Orloff is joined by Eugene Spevakov, the Treasurer and Head of Corporate FP&A at 6sense, treasury expert, and veteran CFO. Sasha and Eugene dive deep into the Treasury function: how it differs across industries, how a scaling startup will know when it’s time to hire for the role, how to structure the function, and what separates a great treasurer from merely good. Eugene offers a masterclass on leveraging treasury to drive growth, improve cash flow, and allocate risk strategically in an uncertain world. 🔥Apply to join over 400 Founders and Execs in the Turpentine Network: https://www.turpentinenetwork.co/ -- RECOMMENDED PODCAST: 🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937 Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz -- SPONSORS: ANROK is the enterprise-grade solution that automates sales tax compliance worldwide. Anrok tracks your exposure, calculates tax, and handles filings—all in one platform. Visit https://www.anrok.com/turpentine to claim your free nexus study and take control of your SaaS tax strategy. NETSUITE: More than 40,000 businesses have already upgraded to NetSuite by Oracle, the #1 cloud ERP bringing accounting, financial management, inventory, HR, into ONE proven platform. Download the CFO's guide to AI and Machine Learning at https://netsuite.com/102 METAVIEW is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/heretics OMNEKY is an omnichannel creative generation platform that lets you launch hundreds of thousands of ad iterations that actually work customized across all platforms, with a click of a button. Omneky combines generative AI and real-time advertising data. Mention "Cog Rev" for 10% off https://www.omneky.com/ -- LINKS: https://www.linkedin.com/in/eugene-spevakov-cfa/ 6sense: https://6sense.com/ -- X/SOCIAL: @sashaorloff -- TIMESTAMPS: (00:00) Preview (00:49) Intro (01:14) Understanding treasury (02:22) Meet Eugene Spevakov: A treasury expert (03:39) Basics of treasury functions (05:40) Real-world treasury challenges and risks (09:12) Industry-specific treasury insights (14:07) Sponsors: Anrok | Netsuite (16:30) Treasury in software companies (22:32) Risk management and allocation (27:29) Sponsors: Metaview | Omneky (28:58) When to hire a treasury professional (30:07) Understanding and managing business risks (32:40) Challenges and solutions in treasury functions (37:08) Role and excitement of treasury (43:12) Tools and resources for treasury management (47:40) Advice for building a treasury function (50:32) Wrap