E326: Alex Fredericks - Follow your Bliss

Follow him at: https://www.instagram.com/tone.wellco/

https://www.facebook.com/profile.php?id=61582953692411

https://www.linkedin.com/in/alexfredericks/

🗽 [01:55] Alex's origin story: Repeating third grade and learning to pay attention

🎵 [03:13] How music helped him:18 years in the music business

🧴 [05:19] Translating artist DNA into physical goods

🧠 [08:09] Dyslexia explained: Thinking in shapes, colors, and pictures

🤵 [11:30] Music industry myth-busting: The wedding band that owns his house vs. the star locked in a hotel room

💡 [15:23] Artist vs. Suit: Bono can't change his image, but Elton John dressed as Donald Duck

📈 [17:43] What is a Growth Engineer: Strategy meets science

🤔 [23:32] Knowing when to pivot: The bell rings once—answer it or miss your chance

📊 [26:38] Eliminating the "no's" until only "yes" remains

📣 [29:00] The science: Your voice broadcasts your nervous system and physiology

🎯 [32:10] Intention vs. Attention: Aligning them to create change

📱 [35:31] How ToneWell works: 30 seconds, SMS, cloud analysis, instant report

💪 [42:05] What makes Alex tick: Brazilian jiu-jitsu and the non-negotiable hour

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