E52: Building a Viral Contract Platform: Will Hubbard, CEO of Agree

This week, Sasha Orloff sits down with Will Hubbard, Founder & COO of Agree, about building an all-in-one platform that streamlines contracting, invoicing, billing, and payments. They explore Agree’s rapid growth, recent $7.2M seed round, and how AI and user-centered design are shaping the future of finance tech. -- SPONSORS: Notion Boost your startup with Notion—the ultimate connected workspace trusted by thousands worldwide! From engineering specs to onboarding and fundraising, Notion keeps your team organized and efficient. For a limited time, get 6 months of Notion AI FREE to supercharge your workflow. Claim your offer now at ⁠⁠⁠⁠⁠⁠⁠⁠https://notion.com/startups/puzzle⁠⁠⁠⁠⁠⁠⁠⁠ Puzzle 📈  No more waiting for month's end. No more manual reconciliations, just financials that keep up with you. Puzzle is leading a new movement with an AI first ledger, built for speed, automation, and real time decision making. Join today at ⁠⁠⁠⁠⁠⁠⁠⁠https://puzzle.io/⁠⁠⁠⁠⁠⁠⁠⁠ -- RECOMMENDED IN THIS EPISODE: https://www.linkedin.com/in/wbhub/ https://agree.com/ -- X/SOCIAL: @wbhub (Will) @AgreeHQ (Agree) @sashaorloff (Sasha) -- TIMESTAMPS: (00:00) Preview (00:41) Intro (01:23) Meet Will Hubbard: The story behind Agree (02:19) Agree: All-in-one contracting and invoicing platform (02:54) Evolution of Agree: From venture fund to B2B payments (03:54) Delightful user experience of Agree (06:06) Importance of design in accounting software (06:57) The Why Now: Bundling contracting and invoicing (08:51) Innovative features and AI-driven development (13:38) Sponsors: Notion | Puzzle (15:03) Favorite features: Tracking and reminders (17:34) Surprising use cases and rapid development (20:03) Viral growth of Agree.com (21:22) Story behind Agree.com (23:25) Challenges in naming a company (24:57) Raising the next round of funding (27:26) Future plans and product development (29:11) Advice for finance leaders and founders (34:22) Future of finance: Humans plus software (35:37) Wrap