E522 Jariullah Safi, Director of AI and Computer Vision at Simbe Robotics

Today's guest is Jariullah Safi, Director of AI and Computer Vision at Simbe Robotics. Founded in 2014, Simbe is the global leader in Store Intelligence™ solutions that provide unprecedented visibility and real-time insights to increase retailer performance. Simbe combines cutting-edge AI and robotics to power business-critical intelligence that improves inventory management and streamlines operations, while empowering retailers to better support store associates and elevate shoppers’ experience.

Simbe’s comprehensive platform includes the world’s first autonomous, item-scanning robot, Tally, which leverages best-in-class computer vision to identify exact product location, out-of-stocks, pricing and promotion information with 99% accuracy. By partnering with major worldwide brands across the US, Europe and Asia, Simbe delivers market-leading product availability and price integrity, so they can improve store performance and labor efficiency.

In this episode, Jariullah talks about:

His experience to date from engineering to robotics and computer vision,

Overseeing retail data processing for actionable insights using computer vision,

Leading image processing, model development and client interactions,

Case Study: Enhancing shelf management, inventory tracking and customer navigation,

The importance of tag accuracy and recovering lost sales,

How the team covers computer vision, data quality, web backend and autonomy,

Scaling operations, enhancing products and providing an integrated mobile app,

Embracing a culture of inclusivity, empowerment and mentorship