E648 - Should Podcasters Have a Disclaimer in their show that this is Human Generated Content As iHeartRadio Shows now do

Episode 648 - Should Podcasters Have a Disclaimer in their show that this is Human Generated Content As iHeartRadio Shows now do

In this episode of the How to Podcast series, host Dave reacts to a growing trend in podcasting, where shows are beginning to label themselves as human generated content. Prompted by Jay Shetty’s iHeart disclaimer, “This is an iHeart podcast, guaranteed human,” Dave explores whether independent podcasters should also start identifying their shows as created by real people, especially as AI-generated audio and synthetic content become more common across platforms.

Dave notes that major platforms are already moving toward AI disclosure rules, with labels and requirements appearing around synthetic voices, cloned speech, and altered content. While he points out that no platform currently requires a human generated label, he sees value in signaling authenticity, especially for personal brands, coaching shows, storytelling podcasts, and niche shows built on trust. He contrasts human-hosted shows with fully AI-generated podcast content and warns that if listeners can no longer tell the difference, transparency may become part of how podcasters stand out.

At the same time, Dave makes the case that AI can still be a helpful behind-the-scenes tool for editing and transcripts without needing to be front and center. His bigger concern is keeping the host, the voice, and the creative edge human. For him, the value of a podcast comes from the person behind it, not just the prompt or the software. He argues that while AI may help with production, it should not replace the human connection that makes podcasting meaningful.

Dave also shares a related listener question about getting more responses to calls to action. He encourages podcasters to keep their calls to action consistent, choose one ask at a time, and make sure the request offers clear value to the audience rather than simply serving the host’s ego. He closes by inviting listeners to engage through the show’s survey and calendar link, reinforcing the idea that real human connection is still at the heart of podcasting.

Key takeaway: As AI content grows, podcasters may benefit from making their human presence clearer, while still using AI as a helper behind the scenes and keeping audience trust at the center of the show.

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