Ed Sheeran: Authenticity Over Fortnite

0:00On April 1st, Ed Sheeran just dropped some real talk on why he passed on a Fortnite collab. The guy doesn't play the Battle Royale game at all, so it wouldn't feel genuine to him. Instead, he linked up with Pokemon, since that's his actual vibe. He even dropped the track, Celestial for their Scarlet and Violet games back in 20. 22. Big names like Billy Eilish, The Weeknd, and Travis Scott have all jumped into Fortnite with virtual gigs, custom skins, and emotes. But Sheeran told the Warren's way podcast, he only backs products he truly uses, like his favorite ketchup or orange amps he's rock for years. His team pitched Fortnite, but he shut it down quick. Fans are feeling his stance. One tweet called it, straight respect for building a brand that matches his life. This comes after he caught heat for his Game of Thrones cameo in season 7, where viewers said he stuck out like a sore thumb. Sheeran owns it, saying he gets flack often, but rolls with it. Meanwhile, Fortnite's parent company Ebig Games just cut three titles

1:00and laid off over 1,000 staff to stay afloat. They even hiked the price of in-game V-bugs to cover costs. On a wild note, Rockstar dropped more than 2.7 billion pounds on Grand Theft Auto 6, making it the price he's game ever cooked up. Sheeran's move reminds us authenticity still hits hardest in this wild industry. Music news today, powered by AI bringing you what's trending in sound. I'm Corey with The Story.