Eight Rules Revisited #7- Own property that everyone will always want

Rule 7 in Investopoly was direct: only invest in investment-grade property. Eight years on, the core of that still holds, but Stuart has sharpened the method and genuinely changed his mind about one part of it.

In this episode, he explains why Wealth by Design reframes the rule from "invest in investment-grade property" to something more demanding: own property with enduring, scarce and growing demand. It's a shift from a label to a test—what makes an asset something people will always want, and keep wanting, decades from now.

Stuart is candid about the one 2018 position he's since reversed: the old line that it's "never a bad time to buy." He now believes price and cycle matter more than he once allowed, and explains why. He introduces the idea of buying for the future buyer rather than today's, choosing property whose appeal will still be scarce and sought-after when you eventually sell.

He closes with a simple forced-hold test you can run on any property this week, a quick way to pressure-test whether what you own or are about to buy truly has demand that endures.

Read Stuart's latest book? He's only got 19 reviews on Amazon so far, if Wealth by Design helped you, leaving one would mean a lot: https://www.amazon.com.au/review/create-review?asin=192318654X

Run your own business? 

Check out Business by Design, Stuart and Mena's show on starting, growing and exiting a business, at https://www.businessbydesignpodcast.com/

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