Elizabeth Hudy, Owner of The Peach Fuzz (Interview 33/100) (Clean Version)

This is 100 interviews with business leaders making a positive difference in their community. I’m a small business leader looking to learn from those who’ve founded, grown, led, and scaled companies while keeping their values front and center. I’m looking for those who’ve managed to keep their soul intact. I’m looking for folks who’ve done things the right ways so I can follow in the footsteps and learn from them in real time. I’m also a customer looking to make intentional decisions about how I spend my money. I’m recording those conversations here in the Capitalism for Good podcast project. 

Today we have Elizabeth Hudy, Owner of The Peach Fuzz. This is a creative brand with a strong giveback game both monetarily through donating a portion of sales, but also sharing freely resources that she's created to help other small businesses. In fact, I heard about her right here on this podcast while interviewing Tory Hall, Owner & Operator of Sower Books in Lincoln, NE when she mentioned seeing Elizabeth redistributing higher than expected profits to her employees and how Tory wanted to figure out how to do the same. Elizabeth also leverages her fun creative designs on stickers, hair clips, lighters, and all sorts of things to make a clear message: all are welcome and we should care about one another. 

That intentionality can be seen in every detail from eco-friendly materials and mindful packaging to donating 10% of every purchase to a worthwhile cause to t-shirts and pins with messages like: abolish ice, queer joy cannot be legislated away, and baseball hats that just say “overwhelmed.” 

She’s a self-described “neurodivergent loudmouth” creative with an accounting background here to make some moves, start some conversations, and do a lot of good. 

So, get cozy if you want to. Settle in. I’ll start here with my perspective on this conversation. 

Here’s a woman who’s taking her own skills and talents and freely sharing them with others working to also turn their own skills and talents into thriving businesses just like The Peach Fuzz. Here’s a woman boldly bringing people into her community by demanding that they be seen, heard, loved, and accepted and giving people a way to announce that they’re a fellow safe community member with bright colors and flashy designs. Here’s a woman that’s putting her money where her mouth is by donating more than $400,000 of those profits right back to causes to support that community that’s supporting The Peach Fuzz.This is the woman behind a company that’s a powerhouse of good in a logical and strategic way. This is a woman whose voice deserves to be heard because she’s actively listening and valuing those around her. This is a woman whose voice deserves to be heard now. Not when my arbitrary plan had considered sliding her in at a later date. Now. 

So if you want to channel your money into a company that will exponentially explode its impact for good, then I recommend The Peach Fuzz. If you want an example of how to build your business model in a way that creates your own personal stability while also fighting back against the chaos of the powers around us, then I recommend listening to how Elizabeth has done it. If you want some tangible advice about how she approaches risk and scales her company, then I recommend paying attention to Elizabeth. And if you want a really freaking cute patch to put on your favorite purse to show people that you’re a fellow lover of all humans (because all humans deserve to be loved), then I recommend looking through the designs that she created with her own beautiful brain. 

There are a lot of things in this world that make be frustrated, angry, fearful, hopeless, and feeling swept up into the chaos, but what Elizabeth has created demands that I remember the goodness in people and that community is the key. It’s the answer.

Alright. That’s enough. Lets go leave this place better than we found it. 

Shout out to: 

• Nooworks
• Tory Hall, Owner of Sower Books

We encourage intentional consumerism and community-focused business practices.

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