Email Marketing Breakdown: How to Cut Through the Noise in 2025

#241: Email Strategy | Email isn’t dead – it’s just changing fast.

It’s still one of the few B2B marketing channels where you can actually own your audience and reach your ideal customers with the push of a button.

In this session from the Ultimate Roast of B2B Emails, Danielle hosts Beth O’Malley (Founder, astral.), Jay Schwedelson (Founder, Subjectline.com & GURU Media Hub), and Jaina Mistry (Director, Brand and Content Marketing at Litmus) for a tactical session on what’s actually working in email marketing in 2025.

They cover:

• What an effective email marketing strategy looks like today
• Key elements of great emails
• How to write irresistible subject lines
• All the ins and outs of deliverability and landing in the inbox

Plus, they tackle a live Q&A, hot takes on open rates, resends, clickbait, personalization, and how to fix your email marketing strategy.

Timestamps

• (00:00) - – Intro to Beth, Jay, and Jaina
• (04:32) - – Why bad emails are killing results
• (07:04) - – How to think about email beyond lead gen
• (09:16) - – The real problem with how B2B measures email success
• (10:32) - – Open rates: Are they dead or still useful?
• (14:56) - – Should you resend to non-openers? The great debate
• (19:52) - – Deliverability basics: What B2B marketers miss
• (23:10) - – Personalization: What actually works (and what doesn’t)
• (30:37) - – Why exclusion (not just segmentation) matters in email
• (32:52) - – AI summaries and how they’re reshaping the inbox
• (35:37) - – Clicks vs engagement: What you should really track
• (38:02) - – Why structured clicks matter more than just "more clicks"
• (41:47) - – How to think about email length and structure in 2025
• (44:58) - – Technical tips: Avoiding clipping, formatting for mobile
• (46:56) - – Clickbait subject lines: Where to draw the line
• (48:57) - – Final advice for marketers

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.

Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more