Embrace failure, the art of pivoting | Founder and CEO of Management Plus Enterprises - Leonard Armato

Elevator no. 174: Leonard Armato created the Shaq brand for Shaquille O'Neal and the Golden Boy brand for Oscar De La Hoya and the AVP Pro Beach Volleyball Tour. 

He is the founder and CEO of Management Plus Enterprises (MPE), was the CMO of Skechers; President of Skechers Fitness; CEO of the AVP Pro Beach VB Tour; and regularly advises C-Suite executive on their brand and Web3 strategies. He is featured in the “30 for 30” ESPN documentary: “This Magic Moment” and the HBO "Shaq" documentary. He is also the contributing writer for Forbes.

03:18 - The Power of Personal Culture and Branding
07:18 - The Four P's: Play, Purpose, Potential, and Pay
12:55 - Embracing Failure and the Art of Pivoting
23:26 - The Rise of Women's Sports and the Potential of Volleyball
26:33 - Upcoming Projects and Conclusion