Emergency Podcast: What the Federal Crackdown Means for Functional Beverages

In our first-ever emergency episode of Free Spirits, hosts Lars Miller and David Gonzalez sit down with Chris Lackner, founder and president of the Hemp Beverage Alliance, to unpack the breaking news around proposed federal restrictions that could reshape the future of the functional beverage business.

Chris has been on the front lines of the policy debate, leading national efforts to protect the category and rally industry leaders. This episode offers clarity, action steps, and a behind-the-scenes look at what’s happening in Washington and what it means for adult beverage operators, retailers, brand founders, and investors.

We cover:

• What’s actually in the bill and what changes are being proposed

• What operators can expect in the next 12 months

• The real risks to the beverage industry, and the myths

• How distributors, consumers, and brands are responding

• Why staying calm and strategic is critical right now

• What constructive regulation might look like moving forward

Whether you’re a startup founder, part of a national brand, or just passionate about Hemp THC drinks, this episode breaks down the policy, the politics, and the path forward.

🎧 Listen now and subscribe to stay informed as the fight for the future of functional beverages continues.