EP 106 Live Q&A with Duncan Shouler, Senior Winemaker at Giesen

Ever wondered how a premium non-alcoholic wine is crafted? This week’s episode is a snippet from the recent Mocktail Summit 2025, where I had the pleasure of hosting a Happy Hour with Duncan Shouler, Chief Winemaker at Giesen and a trailblazer in the alcohol-free wine world. (If you want to catch the full summit replay, snag your pass now!)

Duncan shared how Giesen’s journey into NA wines started with a company-wide health initiative and a desire to create an authentic wine experience without the alcohol. Using cutting-edge spinning cone technology, they’ve perfected the art of de-alcoholizing wine while keeping all the flavor, antioxidants, and joy intact.

The listeners also had the chance to ask Duncan their burning questions, allowing him to dive into the challenges and innovations shaping the NA wine market in 2025, their current lineup of zero-percent wines, and get a sneak peek at what’s next for their company. 

This episode is packed with insights from one of the top leaders in the industry - you won’t want to miss it! If you’d like to hear more about Giesen’s story and how Duncan helped bring NA wines to life - head back to Episode 33 of the podcast for a deep dive into their inspiring journey!

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