EP. 117 CHANGING THE FAMILY TREE - From Section 8 to $100k+ Solo Business Owner

In this episode, Mack sits down with his close friend Rick Schafer of CR Lawn & Snow Maintenance (Wisconsin)—a solo operator who cleared over $100K and is building a business around faith, family, and freedom. Rick breaks down his journey from a $75K union job to betting on himself, what “winning in life” really means, and the exact mindset shifts that helped him grow fast without getting buried in debt. You’ll also hear practical advice for beginners: why you need a CRM, how to get customers when you only have a few, and why starting simple beats trying to look “big” too early. The episode closes with a powerful quote from Rick’s aunt that’ll hit anyone who’s still stuck making the same mistakes year after year.

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