businessSep 9, 202619:14failed

Ep. 127 The 5 Things That Actually Grow an Interior Design Business | The Design Business Diagnostic

Mastering the Business of Interior Design: Success by Design

About this episode

What if the thing you're trying to fix in your interior design business isn't actually the problem?

I've had designers tell me they need more clients when the real issue is profitability. I've had designers convinced they need another employee when their business doesn't have the systems, financial capacity, or leadership structure to support one. And I've seen designers try to fix their marketing when the offer underneath it isn't clear enough to market.

That's why I'm changing the way I coach—and why I'm introducing The Design Business Diagnostic.

In this episode:

Why the problem making the most noise isn't always the root problem
Why I've moved away from solving business issues in isolation
The five areas I diagnose in an established interior design business
Financial Foundation: understanding the economics underneath your revenue
Predictable Marketing: creating consistent demand before you need it
Human Capital: putting the right people into the right structure
CEO Leadership: building a company that doesn't depend on you for everything
Products & Offerings: creating clear, profitable services the business can deliver well
How weaknesses in one area create symptoms somewhere else
Why tactics only work when the business underneath them is ready
What we're covering throughout the next five episodes

This is the beginning of The Design Business Diagnostic, a new series where we're going deeper into each of these five areas. I don't want you simply asking, Do I know this? I want you asking, Is this actually working in my business? That's the distinction Katie makes as she introduces the upcoming series.

If you're already wondering which area is actually holding your business back, book your complimentary 15-minute Business Diagnostic Call at FixMyDesignBiz.com.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Get every episode summarized

Each time Mastering the Business of Interior Design: Success by Design publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.

Email me new episodes

Free for 3 shows. No card needed.